Digital Marketing Senior Executive

Job Overview:

• We are looking for an ideal candidate who will be supporting the Assistant manager with their strong technical and analytical SEO skills. The mission of a Sr. SEO (Search Engine Optimization) Executive is to maximize the volume of inbound organic traffic from search engines to our business website and to maintain the website health in search engines through regular analysis through technical tools. This will be accomplished through a combination of on-page and off-page techniques, analysis and technical SEO upgradations, including link-building, content strategy, information architecture, and more.
• As Sr. SEO (Search Engine Optimization) Executive, you are responsible to mentor the Off-page members and suggest them the best link building techniques for gaining rankings media and other digital media campaigns. You should grab the attention of customers and market the products and services.
• If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Role and Responsibilities:

• Hands on Experience of Off page activities (must be able to perform all off-page tasks successfully like info graphics submission, PPT submission, Audio/Podcast submission, Video submission, Image submission, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.).
• Understanding of On-page tools, content optimization, Meta tags etc. to boost rankings.
• Understanding of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
• Experience in building inbound organic search traffic and improving SERPS.
• Working knowledge of current, past and projected trend in SEO industry.
• Knowledge of SEO best practices w.r.t Content Marketing.
• Knowledge of White Hat and Black Hat SEO optimization.
• Ability to manage multiple projects and handle clients.
• Should possess excellent communication skills.
• Good in SEO, SMO work, and Promotional Activities
• Keep pace with SEO industry trends and developments including best practices to handle Google updates.
• Review analyze website to find areas of improvement.
• Optimize websites to rank higher for relevant keywords in the organic search result.
• Awareness about various content marketing platforms of the Market Research Industry.
• Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
• Effective in troubleshooting, SEO, and ranking related issues.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 3-5 years.
• Experience with Googles Keyword Tool.
• Proven success in link building.
• Experience in building inbound organic search traffic and improving SERPs.
• Basic HTML Knowledge.
• Candidate must also possess good English communication skills (written and oral).
• 2+ years of working knowledge of Google Analytics, Google Search Console Tool, Ahrefs, SEMRush.
• 2+ Years of working experience in On page SEO and Technical SEO implementations.
• Guest posting experience.