Digital Marketing Senior Associate

About Us: We are India's leading political consulting organisation, dedicated to providing high-quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaigns of 2014, 2019 and 2024, as well as various state elections. Our work includes envisioning and executing innovative electioneering campaigns, facilitating the capacity building of grassroots cadre, and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results, not as an end in itself, but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions. We comprise a diverse group of dedicated individuals-including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates-with the unified objective of meaningfully contributing to the nation's polity.

About the Role: We’re looking for a dynamic

Senior Associate – Digital Marketing with

1–3 years of experience to drive impactful digital campaigns across multiple platforms. If you have a passion for performance marketing, campaign analytics, influencer ecosystems, digital storytelling, and building data-driven outreach strategies, we want you on our team!

Eligibility

• MBA in Marketing, Communications, Digital Marketing, Media, or a related field from a Tier 1 or Tier 2 business school.
• 1–3 years of experience in digital marketing, performance marketing, influencer marketing, media planning, campaign management, or digital communications.
• Strong understanding of digital platforms including Meta, Google, YouTube, Instagram, X, WhatsApp, and emerging social media platforms.
• Experience working with digital agencies, influencer networks, or fast-paced startups is preferred.
• Exposure to public affairs, advocacy campaigns, youth engagement initiatives, or political communication is a plus.

Skills

• Campaign Planning & Execution: Ability to conceptualise, execute, and optimise integrated digital campaigns across paid, owned, and earned media channels.
• Performance Marketing & Analytics: Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, UTM tracking, campaign reporting, attribution models, and performance optimisation using key metrics such as CPM, CPC, CTR, CPV, CPA, and ROAS.
• Influencer & Community Marketing: Experience in identifying, onboarding, and managing creators, meme pages, digital communities, and influencer partnerships to maximise campaign reach and engagement.
• Media Planning & Channel Selection: Ability to evaluate audiences, objectives, and budgets to recommend the most effective mix of digital platforms, publishers, influencers, and media channels.
• WhatsApp & Organic Growth Marketing: Understanding of WhatsApp-based engagement strategies, broadcast campaigns, community building, referral mechanisms, and organic audience growth.
• Data Analysis & Reporting: Strong analytical skills with the ability to create dashboards, interpret campaign performance, derive actionable insights, and present findings to internal stakeholders.
• Cross-Team Collaboration: Ability to work closely with creative, design, content, research, and communications teams to deliver integrated campaigns in a fast-paced environment.

Job Description

• Campaign Planning & Execution: Plan, launch, and manage digital campaigns across Meta, Google, YouTube, X, WhatsApp, influencer networks, and other digital platforms, ensuring timely execution and alignment with campaign objectives.
• Performance Marketing: Manage paid media campaigns by monitoring budgets, audience targeting, creative performance, bidding strategies, and optimisation to maximise campaign effectiveness and ROI.
• Campaign Reporting & Analytics: Develop campaign dashboards and performance reports using analytics tools. Monitor campaign KPIs, identify trends, generate actionable insights, and recommend improvements based on data.
• Influencer & Meme Marketing: Identify and manage creators, meme pages, and digital communities for campaign collaborations. Coordinate outreach, content approvals, publishing schedules, and performance tracking.
• Media Planning & Vendor Coordination: Assist in media planning by evaluating publishers, influencers, digital platforms, and media partners based on campaign objectives, audience fit, and cost-effectiveness. Coordinate with agencies and external vendors to ensure seamless campaign delivery.
• WhatsApp & Community Outreach: Support the execution of WhatsApp-based communication strategies, broadcast campaigns, community engagement initiatives, and audience mobilisation efforts while ensuring compliance with platform policies.
• Market Research & Trend Analysis: Stay updated on digital trends, emerging platforms, algorithm changes, audience behaviour, and competitor activities to continuously improve campaign strategies.
• Project Management: Coordinate multiple campaigns simultaneously by managing timelines, stakeholder communication, budgets, deliverables, and post-campaign reviews.
• Flexibility: Be able to adapt to meet our dynamic campaign and business needs that may change or evolve over time.