Digital Marketing Professional

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and content marketing.
  
• Conduct keyword research and optimize website content for search engines to improve organic traffic and ranking.
  
• Manage and maintain a company's online presence through regular updates on social media platforms.
  
• Analyze campaign performance using analytics tools like Google Analytics to identify areas of improvement.
  
• Collaborate with cross-functional teams to ensure alignment of marketing efforts.
  

Desired Candidate Profile

• 3-5 years of experience in digital marketing or related field.
  
• B.A - Bachelor of Arts degree in Marketing or relevant field; B.Com - Bachelor of Commerce degree in Digital marketing and Data Mining preferred.
  
• Strong understanding of SEO principles, Google AdWords, Search Engine Marketing (SEM), Social Media Optimization (SMO), Internet Marketing, Online Branding, Web Marketing concepts.