Digital Marketing & Patient Acquisition Executive

Job Description Digital Marketing & Patient Acquisition Executive

Location: Vishwanand Kendra, Walvekar nagar, Pune
Experience: 13 years
Department: Marketing & Operations
Reporting To: Centre Head / Admin Head
Job Purpose
To generate new patients through digital marketing, social media, Meta campaigns, health camps, society/corporate outreach and lead follow-up, while supporting doctors and the centre in routine operational activities.
Key Responsibilities

• Manage daily social media content, posts, reels, stories and engagement.
• Plan and run Meta campaigns for health camps and centre activities.
• Design/coordinate flyers, banners, brochures and digital creatives.
• Handle and follow up with leads generated through Meta, WhatsApp, social media and other online campaigns.
• Identify and visit residential societies, corporates and market areas for organising health camps.
• Coordinate arrangements for in-house, society and corporate health camps.
• Manage event photography, videos and patient testimonials with appropriate consent.
• Maintain Google Business Profile and respond to reviews/enquiries.
• Maintain lead/patient records and campaign performance reports.
• Assist doctors in preparation, dispensing and packing of prescribed Ayurvedic medicines as required.
• Assist in preparation of doctor-specific medicines/formulations and maintain related records under the doctor's supervision.
• Ensure required raw materials, containers and other materials are available for medicine preparation.
• Support routine administrative and operational activities as required.

Key Performance Areas

• New patient acquisition
• Digital leads and lead conversion
• Health camp registrations and OPD conversion
• Society/corporate camp opportunities
• Meta campaign performance
• Social media activity and engagement
• Patient testimonials and digital content
• Timely support to doctors for medicine preparation

Candidate Profile

• 13 years' experience in digital marketing, healthcare marketing, field marketing or lead generation.
• Good communication and convincing skills.
• Knowledge of Meta Ads, Instagram, Facebook, WhatsApp and Canva.
• Basic photography/video/reel-making skills preferred.
• Comfortable with field visits and camp coordination.
• Willing to assist with Ayurvedic medicine preparation and related centre activities.
• Target-oriented, proactive and good at follow-up.
• Ayurveda/healthcare experience preferred but not mandatory.