Digital Marketing & Paid Ads Manager

Malkano is looking for a Digital Marketing & Paid Ads Manager to manage and grow our digital marketing efforts across paid advertising, social media, content, and creative campaigns.

We are looking for someone who is hands-on and can manage the complete digital marketing process, from developing campaign ideas and creating graphics to launching Google Ads, managing social media, analyzing performance, and using AI tools to produce and optimize content.

Core Responsibilities

Google Ads & Paid Advertising

• Create, manage, and optimize Google Ads campaigns
• Manage Search, Display, Performance Max, and remarketing campaigns
• Conduct keyword research and competitor analysis
• Write and test ad copy, headlines, and calls to action
• Manage advertising budgets and bidding strategies
• Set up and monitor conversion tracking
• Continuously improve CTR, CPC, conversion rates, CPA, and ROAS
• Create regular reports showing campaign performance and opportunities for improvement

Digital Marketing

• Develop and execute digital marketing campaigns for Malkano and its projects
• Create marketing strategies for generating leads, traffic, and brand awareness
• Research competitors, audiences, keywords, and market opportunities
• Coordinate campaigns across paid advertising, social media, websites, and email
• Help improve landing pages and marketing funnels to increase conversions
• Track marketing performance using analytics and reporting tools

Social Media Management

• Manage company social media accounts
• Plan and maintain social media content calendars
• Create and publish posts across platforms such as LinkedIn, Instagram, Facebook, and X
• Write captions and marketing copy appropriate for each platform
• Monitor engagement and identify opportunities to grow reach and followers
• Repurpose existing company content into social media posts and campaigns

Graphic Design & Ad Creatives

• Create professional graphics for digital advertising and social media
• Design banner ads, social media graphics, promotional materials, and campaign creatives
• Create multiple ad variations for A/B testing
• Use tools such as Canva, Adobe Creative Suite, Figma, or similar platforms
• Work with existing brand guidelines while developing new creative concepts

AI-Powered Marketing

• Use modern AI tools to improve marketing productivity and campaign performance
• Use AI for copywriting, content creation, research, brainstorming, and campaign development
• Use AI image and creative tools to help produce advertising and social media assets
• Identify new AI tools and workflows that can improve the company's digital marketing operations

Required Skills

• Proven experience managing Google Ads
• Strong understanding of digital marketing and paid acquisition
• Experience with social media marketing and management
• Ability to create professional graphics and advertising creatives
• Experience with Google Analytics and conversion tracking
• Strong copywriting and content creation skills
• Understanding of SEO and keyword research
• Experience using AI tools for marketing and content creation
• Ability to analyze campaign data and make performance-driven decisions
• Strong communication, organization, and time-management skills

Preferred Experience

• Meta Ads and LinkedIn Ads
• Google Analytics 4 and Google Tag Manager
• Canva, Figma, Photoshop, or Illustrator
• Email marketing platforms
• SEO and content marketing
• Landing page optimization
• Marketing automation and CRM platforms
• AI image, video, copywriting, and automation tools

What We're Looking For

We are looking for someone who can take ownership of Malkano's day-to-day digital marketing, rather than focusing on only one area.

The ideal candidate can move comfortably between analyzing a Google Ads campaign, creating a new ad graphic, preparing social media content, researching competitors, using AI to develop campaign ideas, and reviewing performance data to determine what should be improved next.

You should be creative, analytical, comfortable experimenting with new tools, and focused on producing measurable results.