Digital Marketing & Marketing Operations Specialist

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
• Conduct keyword, audience, and competitor research.
• Manage remarketing campaigns and audience segmentation.
• Perform A/B testing of creatives, landing pages, headlines, and campaign strategies.
• Monitor KPIs including CPL, CPC, CTR, ROAS, conversion rates, and lead quality.
• Set up and manage Meta Pixel, Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
• Manage advertising budgets and continuously improve campaign ROI.
• Work closely with the sales team to improve lead quality and conversion performance.

2. Content Strategy & Brand Management

• Develop and execute the content strategy across LinkedIn and other digital platforms.
• Manage and grow the LinkedIn presence of the company page and the coach's professional profile.
• Plan monthly content calendars aligned with business goals.
• Create marketing creatives using Canva or similar tools.
• Produce faceless videos, promotional videos, short-form content, and social media assets.
• Write ad copy, campaign messaging, landing page content, and promotional materials.
• Coordinate content requirements with internal stakeholders.
• Ensure consistent branding and messaging across all digital channels.

3. Campaigns, Events & Marketing Operations

• Plan and execute digital campaigns for webinars, workshops, live events, and promotional launches.
• Manage landing pages, Calendly booking systems, registration workflows, and confirmation emails.
• Configure and manage Zoom meetings, webinars, registrations, approvals, reminders, and technical setup.
• Coordinate campaign timelines and ensure all marketing assets are ready before launch.
• Monitor campaign performance and recommend improvements.

4. CRM Automation & Digital Systems

• Manage GoHighLevel (GHL) CRM and marketing automation workflows.
• Build and maintain email automation, WhatsApp automation, lead nurturing sequences, and CRM pipelines.
• Optimize lead routing, tagging, follow-up workflows, and campaign automations.
• Maintain CRM data quality and reporting dashboards.
• Continuously improve operational efficiency through workflow automation.

5. LMS & Digital Learning Platform Management

• Manage the Learning Management System (LMS) and Spotlighter platform.
• Grant and revoke course access for students.
• Upload, organize, and maintain training videos and course materials.
• Coordinate internal video publishing and learning content updates.
• Monitor platform functionality and troubleshoot user access issues.
• Ensure students receive timely access to learning resources.

6. Technical Operations & Digital Infrastructure

• Manage Microsoft 365 user administration, including account creation, access management, and permissions.
• Support digital security best practices by managing user access, password policies, and account administration.
• Coordinate employee access to internal systems and software.
• Assist with monitoring digital assets, software licenses, and operational tools.
• Support implementation and maintenance of business technology platforms.
• Coordinate with vendors and service providers when technical support is required.

7. Analytics & Continuous Improvement

• Monitor campaign performance using Google Analytics and platform dashboards.
• Prepare weekly and monthly marketing reports.
• Analyze campaign performance, lead quality, and conversion metrics.
• Recommend improvements based on data and business objectives.
• Support leadership with insights for marketing and operational decision-making.