Digital Marketing & Marketing Automation Specialist

Role & responsibilities

• Plan, set up, manage and continuously optimize international digital marketing campaigns across LinkedIn Ads, Google Ads and Meta Ads, with a strong focus on campaign performance and defined business objectives.
• Take responsibility for the effective and careful use of the media budgets assigned to your campaigns, continuously monitoring performance and identifying opportunities to improve results.
• Support programmatic advertising activities and contribute to the development of relevant audiences, campaign structures and targeting approaches.
• Analyze campaign, website and channel performance, translate data into actionable recommendations and create clear reports and insights for relevant stakeholders.
• Support marketing automation activities, including the implementation and optimization of lead nurturing, lead scoring and automated customer journeys.
• Work closely with the Global Marketing Team and country marketing teams to implement multinational campaigns, adapt approaches to local requirements and ensure consistent execution across markets.
• Act as a digital marketing expert for KSB countries by providing hands-on guidance, sharing best practices and delivering training on campaign setup, optimization, analytics and marketing automation

Preferred candidate profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 5 to 10 years of professional experience in digital marketing, performance marketing, media management or marketing operations.
• Excellent written and spoken English, with the ability to communicate clearly, confidently and effectively with international stakeholders.
• Strong hands-on experience in campaign setup, audience targeting, optimization and performance measurement across:

o LinkedIn Ads

o Google Ads

o Meta Ads, including Facebook and Instagram

• Experience with programmatic advertising platforms is a strong advantage.
• Experience with marketing automation platforms, preferably Marketo, is desirable.
• Proven experience in supporting multinational or multi-market campaigns and working with international stakeholders.
• Strong analytical mindset and the ability to interpret campaign, website and audience data and turn it into actionable insights.
• Practical experience with web analytics tools such as Google Analytics, as well as familiarity with SEO tools, digital performance metrics and reporting solutions.
• Structured, proactive and solution-oriented way of working, combined with a strong sense of ownership.
• Strong communication and collaboration skills, including the ability to explain complex digital marketing topics in a clear and practical way.