Digital Marketing & Marketing Access Specialist

Job Summary-

Tricords vision is to become our customer’s first name in Global Supply Chain management, supporting customers across North America, Europe, and Asia. We are seeking a Digital Marketing & Market Access Specialist to drive digital marketing, supplier portal registrations, market intelligence, and outbound business development. 

Key Responsibilities-

• Manage digital marketing campaigns across LinkedIn, Google Ads, Facebook and other relevant platforms.
• Create website and social media content while improving SEO and online visibility.
• Monitor campaign performance and generate analytics reports.
• Support recruitment marketing initiatives.
• Collaborate with Sales, HR and Management on marketing activities.
• Identify supplier registration opportunities across OEMs, Tier-1 suppliers and industrial distributors.
• Complete supplier portal registrations and vendor onboarding activities.
• Maintain supplier profiles, approvals, renewal dates and portal database.
• Coordinate documentation required for supplier qualification.
• Track supplier approvals, vendor codes and RFQ eligibility.
• Research trade shows, industrial directories and procurement databases.
• Manage, optimize and develop LinkedIn Sales Navigator and CoPilot AI to support outbound sales activities.
• Build target account lists and market intelligence databases.
• Support outbound sales with qualified leads and prospect research.
• Prepare reports on marketing, registrations, leads and opportunities.

Required Qualifications and Skills-

• Bachelor's degree in Marketing, Business or related field.
• 10+ years of relevant experience.
• Excellent English communication skills.
• Experience in SEO, SEM, social media marketing and lead generation.
• Strong organizational and multitasking abilities.

Preferred Skills

• Google Ads, LinkedIn Ads, Meta Ads
• Google Analytics and SEO
• WordPress/CMS
• Canva or Adobe Creative Suite
• Supplier portal registration and vendor onboarding
• B2B industrial marketing and market research
• CRM systems and Microsoft Office