Digital Marketing Manager

Company Description aconsultancy.marketing is a performance-based marketing firm that focuses on generating qualified leads and measurable conversions for clients. The team leverages popular digital platforms and proven strategies, informed by extensive experience running performance campaigns. Services include planning and scheduling business activities, conducting in-depth client and market research, and creating and managing streamlined business processes. The company is committed to data-driven decision-making and practical solutions that help organizations grow efficiently.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Pune. This position is responsible for planning, executing, and optimizing performance-driven digital marketing campaigns across channels such as social media, search, and email. Day-to-day tasks include developing and managing lead generation strategies, monitoring campaign budgets, analyzing web analytics, and preparing performance reports with clear insights and recommendations. The role also involves coordinating with internal teams and clients to align marketing initiatives with business goals, overseeing content and creative requirements, and continuously testing and improving campaigns to maximize ROI.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with experience in performance-focused campaigns.
• Candidates should possess Social Media Marketing skills for managing and optimizing social platforms to support brand visibility and engagement.
• Candidates should possess Lead Generation skills to design and implement strategies that drive qualified inquiries and conversions.
• Candidates should possess Web Analytics skills to interpret data, track key metrics, and inform campaign improvements.
• Relevant qualifications such as a degree in Marketing, Business, Communications, or a related field, and experience with tools like Google Analytics, ad platforms, and CRM systems are beneficial.
• Strong analytical thinking, clear written and verbal communication, project management abilities, and the capacity to collaborate effectively in an on-site team environment are advantageous.