Digital Marketing Manager

Digital Marketing Manager – HitFame

Location: Delhi ( Punjabi Bagh)

Experience: 7+ Years

Function: Marketing

Industry: Entertainment / Tech / Media / Mobile App / Creator Economy

Employment Type: Full-time

About HitFame HitFame is an AI-powered entertainment-tech platform transforming how talent connects with opportunities globally. Designed for actors, singers, influencers, filmmakers, photographers, dancers, and creators, the platform enables users to showcase their talent, access real opportunities, collaborate globally, and monetize their skills — all within a smart, mobile-first ecosystem. With 150,000+ users and rapidly scaling, HitFame is building the future of the entertainment industry by combining networking, jobs, and AI-driven career growth into one powerful platform.

Position Overview We are looking for a

highly driven and performance-oriented Digital Marketing Manager who will take complete ownership of HitFame’s digital growth engine. This role is focused on

scaling app downloads, increasing subscriptions, generating qualified leads, and driving strong ROI across all marketing channels . We are specifically looking for candidates with:

• Strong hands-on experience in mobile app marketing
• Deep understanding of performance marketing & growth funnels
• Proven ability to drive measurable business outcomes
• Strong knowledge and practical use of AI tools in marketing The ideal candidate should think like a

growth hacker , execute like a

performance marketer , and operate with a

revenue-first mindset .

Key Responsibilities🚀 Growth Strategy & Ownership

• Define and execute end-to-end digital marketing strategies aligned with business and revenue targets.
• Own the complete funnel:

user acquisition → engagement → conversion → retention .

• Drive

app installs, premium subscriptions, and revenue growth with clear ROI accountability.

📱 Mobile App Marketing & ASO (Core Focus)

• Lead and scale

mobile app marketing campaigns (Android & iOS) .

• Own App Store Optimization (ASO): keyword strategy, creatives, A/B testing, and rankings.
• Optimize install-to-conversion funnels and reduce CAC.

📊 Performance Marketing & Paid Campaigns

• Manage and scale campaigns across

Meta, Google Ads, YouTube, LinkedIn, and other platforms .

• Build high-converting funnels using retargeting, lookalike audiences, and audience segmentation.
• Continuously optimize campaigns to maximize

ROAS and ROI .

🧠 AI-Driven Marketing & Automation (Mandatory Focus)

• Leverage AI tools to enhance

campaign performance, content creation, and decision-making .

📣 Social Media, Content & Influencer Growth

• Oversee content strategy across Instagram, YouTube, LinkedIn, and other platforms.
• Drive high-engagement campaigns, reels, and influencer collaborations.
• Build HitFame as a strong brand in the creator ecosystem.

🔍 SEO, Content & Organic Growth

• Lead SEO strategies to drive organic traffic and visibility.
• Manage blog/content growth using keyword-driven strategies.
• Work with tools like Ahrefs, SEMrush, and Google Search Console.

💼 Lead Generation & CRM Optimization

• Drive B2B & B2C lead generation for artist bookings and premium plans.
• Build and optimize CRM journeys using email, WhatsApp, and push notifications.
• Improve conversion rates through funnel optimization and automation.

📈 Analytics, Reporting & ROI Focus

• Track and analyze key metrics: CAC, ROAS, MRR, conversions, retention.
• Use tools like GA4, Appsflyer, and dashboards for data-driven decision making.
• Present weekly performance reports with actionable insights.

🤝 Team Collaboration & Leadership

• Work closely with founders, product, design, and content teams.
• Manage internal teams and external agencies where required.
• Ensure fast execution and alignment with business goals.

Required Skills & Qualifications

• Minimum 6+ years of experience in digital marketing, growth, or performance marketing.
• Proven track record in

mobile app marketing and scaling user acquisition .

• Strong expertise in

performance marketing, funnels, and ROI optimization .

• Hands-on experience with Meta Ads, Google Ads, analytics tools, and CRM platforms.

🚨 Mandatory Requirements

• Strong

experience in app marketing (non-negotiable)

• Strong

working knowledge of AI tools and AI-driven marketing (non-negotiable)

• Ability to

drive business growth with a clear ROI-focused approach

• Experience in

scaling campaigns and handling marketing budgets effectively Preferred Profile

• Experience in

startup, entertainment, creator economy, or SaaS platforms

• Strong analytical mindset with a

data-driven approach

• Entrepreneurial thinking with a

growth-first mindset

• Ability to thrive in a

fast-paced, target-driven environment Additional Note Candidates may be required to complete a

practical task and a short probation period before final confirmation.