Digital Marketing Manager

Role & responsibilities

We are looking for a highly capable, hands-on digital marketer who can independently plan, execute, optimise and

measure campaigns across Meta, Google and LinkedIn. The ideal candidate combines strong platform expertise with

keyword strategy, audience targeting, conversion optimisation and performance analytics.

This is an execution-oriented role. We need someone who understands not only how to launch campaigns, but how to

improve performance and connect digital marketing activity with qualified leads and business outcomes.

Preferred candidate profile

Meta Advertising Facebook & Instagram

• Plan, launch and manage lead-generation, website-conversion, retargeting and audience-acquisition campaigns.
• Build and optimise campaign structures, audiences, creatives, placements, budgets and bidding strategies.
• Use Meta Pixel and Conversions API where applicable; diagnose tracking and attribution issues.
• Test creatives, audiences, messaging and landing pages to improve CPL, conversion rate and lead quality.
• Monitor performance regularly and take timely corrective action.

Google Ads & Search Marketing

• Manage Search campaigns, keyword targeting, match types, negative keywords, bidding and search-term analysis.
• Conduct keyword research based on search intent, relevance, competition and commercial potential.
• Optimise campaigns for lead generation, website traffic and conversions.
• Use Google Keyword Planner and relevant tools to identify opportunities.
• Track CPC, CTR, conversion rates, CPL and campaign effectiveness.

SEO & Organic Growth

• Develop keyword strategies for priority pages, target audiences and search intent.
• Execute on-page SEO: titles, meta descriptions, headings, internal links, content optimisation and page structure.
• Identify technical SEO, indexing and crawlability issues.
• Use Google Search Console, GA4 and SEO tools to track impressions, clicks, organic traffic and conversions.
• Recommend content, landing-page and website improvements based on keyword and competitor analysis.

LinkedIn Marketing & Campaigns

• Plan and execute LinkedIn campaigns for B2B lead generation, outreach, brand awareness and audience

development.

• Use LinkedIn Campaign Manager, audience targeting, sponsored content, lead-generation forms and retargeting.
• Build relevant audiences by industry, geography, company size, job function and seniority.
• Track lead quality and cost per qualified lead, not just impressions or clicks.
• Understand how organic LinkedIn content and paid distribution support B2B growth.

Analytics, Tracking & Conversion Optimisation

• Maintain UTM parameters, conversion events, campaign tracking and reporting dashboards.
• Work with GA4, Google Tag Manager, Meta reporting tools and platform analytics.
• Report spend, clicks, leads, CPL, conversion rates, lead quality and ROI where measurable.

Digital Marketing Hiring | Internal HR Brief

• Identify underperforming campaigns and recommend data-backed corrective actions.
• Work with sales teams to assess lead quality, follow-up outcomes and lead-to-opportunity conversion.

Landing Pages, Creatives & Execution

• Brief designers, copywriters and content teams on performance-led creatives and campaign messaging.
• Recommend landing-page improvements based on user behaviour and conversion data.
• Conduct A/B tests and document campaign learnings.
• Manage campaign calendars, budgets, execution timelines and performance reviews.

Essential Skills & Experience

• 2-4 years of relevant digital marketing experience with strong hands-on execution capability.
• Demonstrated expertise in Meta Ads and Google Ads.
• Strong understanding of SEO, keyword research, search intent and organic performance improvement.
• Practical experience with LinkedIn Campaign Manager and B2B campaign execution.
• Proficiency in GA4, Google Search Console, Google Keyword Planner and campaign reporting.
• Working knowledge of conversion tracking, retargeting, audience segmentation and funnel optimisation.
• Ability to independently manage campaigns, budgets, experiments and performance reviews.
• Analytical thinking, ownership, attention to detail and a results-oriented approach.

Preferred Qualifications

• Experience in a digital marketing agency or performance-driven business environment.

• Experience across multiple industries, business models or target audiences.

• Exposure to B2B marketing, lead generation and longer sales cycles.

• Experience with landing-page optimisation, CRM integration and marketing automation.

• Google Ads, Google Analytics or Meta certifications are desirable but not mandatory.