Digital Marketing Manager

Digital Marketing Manager (Strategist)

Company Overview:

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

Website: https://www.adititracking.com/

Job Overview:

ATSPL sells to fleet owners, transporters and enterprises: buyers who research online, attend industry events and decide after several conversations. We need one person who owns marketing end to end:

sets the strategy, builds the brand, and turns marketing into a steady pipeline of qualified leads for the sales team.

Key Responsibilities:

• Build and own the annual marketing plan and budget across digital and offline channels, aligned to sales targets by region and segment.
• Run B2B demand generation: LinkedIn, Google Ads, SEO, email, WhatsApp, webinars and account-based campaigns for key enterprise accounts.
• Plan and execute offline marketing: trade shows, transport and logistics expos, dealer/partner meets,product launches, print collateral and on-ground activations.
• Define the brand voice and messaging for products such as Smart Fleet, GPS tracking and fleet management solutions.
• Own the website as a lead-generation asset: content, landing pages, conversion and SEO performance.
• Build a content engine: case studies, customer stories, product videos, blogs and sales collateral the field team actually uses.
• Work closely with Sales to agree lead definitions (MQL to SQL), hand-off process and feedback loops.
• Manage the marketing team, agencies and vendors; set priorities, review output and control spend.
• Track and report marketing performance monthly: what was spent, what it produced, and what changes next.

Skills & Qualifications:

• 7+ years in marketing with clear ownership of strategy, not only execution.
• Proven B2B lead generation experience with numbers to show (leads, cost per lead, pipeline value).
• Hands-on understanding of LinkedIn Ads, Google Ads, SEO, marketing automation/CRM and analytics.
• Experience running offline marketing: exhibitions, events, partner programmes.
• Has managed a team and/or agencies and a marketing budget.