Digital Marketing Manager
ITS College Mohannagar · Ghaziabad · onsite · Posted today
About a minute. You'll make an account on the way through.
About this role
I.T.S. UG Campus, Mohan Nagar, Ghaziabad
We’re Hiring!
Join our team and make a real impact in shaping the future of our students!
Position: AI Search, Digital Growth & Performance Marketing Manager
Department: Marketing & Admissions
Experience: 3–6 Years
Preferred Background: Education / Digital Marketing Sector
Job Objective
To independently enhance the institute's digital brand visibility, discoverability across AI-powered search platforms, website performance, online reputation, social media reach, and quality student enquiries. The candidate must combine technical expertise, content strategy, AI search optimization, analytics and performance marketing to generate measurable admissions leads.
Key Responsibilities
AI Search & Brand Visibility (ChatGPT, Gemini, Perplexity)
Technical SEO & Website Optimization
Content Marketing, Blogs & Student Testimonials
Social Media & YouTube Optimization
Google Business Profile & Online Reputation
Google Ads & Performance Marketing
Lead Generation & Analytics
Influencer & Digital PR Marketing
Key Competencies Required
Technical SEO, AEO & GEO
Google Search Console, GA4, Google Tag Manager, Google Ads
WordPress / CMS, website audit, structured data, basic HTML/CSS
Social Media & YouTube SEO
Conversion tracking & analytics
AI tools (ChatGPT, Gemini, Perplexity)
Content creation & storytelling
Paid campaigns & lead attribution
Ideal Candidate Profile
3–6 years of hands-on experience in digital growth/marketing
Strong analytical, technical, content & communication skills
Ability to work independently with minimal supervision
Proven track record of improving visibility, leads and conversions
Portfolio of relevant campaigns / website work / SEO results
What We Offer
Opportunity to work on a dynamic brand in the education sector
Freedom to innovate and take ownership
Collaborative and supportive work environment
Chance to make a real difference in student lives
Growth and learning in emerging digital technologies
Apply Now
Send your resume to: [email removed]
Let’s grow together!
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