Digital Marketing Manager

About the Role

At Group Mukkadan | Caspian, we are looking for a passionate and result-oriented Digital Marketing & Social Media Manager to build, lead, and scale our digital presence across the Groups diverse business verticals.

This is an exciting opportunity for a strategic thinker and hands-on digital marketing professional who can develop impactful marketing strategies, strengthen brand visibility, generate quality leads, and translate digital opportunities into measurable business growth.

The selected candidate will be responsible for building our digital marketing function from the ground up, managing end-to-end digital initiatives, and developing an in-house team to support the Groups long-term growth objectives.

Key Responsibilities

1. Digital Marketing Strategy & Brand Building

• Develop and execute comprehensive digital marketing strategies aligned with the Groups business objectives.
• Build and strengthen brand identity and online visibility across multiple business verticals.
• Plan and execute integrated digital campaigns to improve brand awareness, engagement, and business growth.
• Ensure consistent brand communication across all digital platforms.

2. SEO, SEM & Performance Marketing

• Lead Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and paid advertising initiatives.
• Manage Google Ads, Meta Ads, and other relevant digital advertising platforms.
• Optimise campaigns for lead generation, conversion rates, cost per lead, and return on advertising spend (ROAS).
• Monitor campaign performance and implement data-driven improvements.

3. Social Media Management & Content Strategy

• Develop and execute social media strategies for platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Plan monthly content calendars, campaign themes, brand storytelling, and audience engagement initiatives.
• Oversee the creation of graphics, videos, reels, promotional creatives, and other digital content.
• Monitor social media performance, audience trends, and competitor activities.
• Maintain a consistent and professional brand presence across all social media channels.

4. Website Optimisation & Lead Generation

• Manage and optimise company websites and landing pages for user experience, search visibility, and conversions.
• Develop digital lead-generation campaigns tailored to individual business verticals.
• Track website traffic, visitor behaviour, lead quality, and conversion performance using analytics tools.
• Coordinate with internal stakeholders to improve lead follow-up and campaign effectiveness.

5. AI-Driven Search Optimisation

• Implement Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and AI-driven search visibility strategies.
• Optimise digital content for AI-powered search platforms and emerging discovery channels.
• Stay updated on digital marketing trends, automation tools, AI applications, and evolving search algorithms.

6. Team Building & Leadership

• Build, manage, and lead an in-house digital marketing team.
• Establish workflows, campaign calendars, performance benchmarks, and accountability mechanisms.
• Coordinate with designers, content creators, agencies, vendors, and internal business teams.
• Take ownership of end-to-end execution while providing strategic direction and mentoring team members.

7. Analytics, Reporting & Continuous Improvement

• Track and report key performance indicators (KPIs) across digital marketing channels.
• Prepare periodic reports on website traffic, engagement, lead generation, campaign performance, and marketing ROI.
• Use data and insights to identify growth opportunities and improve campaign effectiveness.
• Manage digital marketing budgets efficiently and ensure optimal utilisation of resources.

Required Skills & Qualifications

• Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 5 - 10 years of relevant experience in digital marketing, performance marketing, SEO, and social media management.
• Demonstrated experience in planning and executing end-to-end digital marketing campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO, SEM, Google Analytics 4 (GA4), and Google Search Console.
• Experience in content strategy, social media management, website optimisation, and lead-generation campaigns.
• Working knowledge of AEO, GEO, AI-powered search optimisation, and marketing automation tools.
• Strong analytical, communication, project management, and team leadership skills.
• Ability to work independently, manage multiple priorities, and deliver measurable results.
• A hands-on approach with a strong sense of ownership and accountability.

Preferred:

Experience building a digital marketing function or in-house team from scratch, managing multiple brands or business verticals, and working in B2B, infrastructure, logistics, real estate, or diversified business groups.

What We Offer

• An opportunity to build and lead the Groups digital marketing function from the ground up.
• Direct involvement in brand strategy and business growth initiatives across multiple verticals.
• Scope to build an in-house team and implement innovative digital marketing practices.
• A challenging, ownership-driven role with opportunities for professional growth.

Work Requirements

• Work Mode: Completely onsite; remote and hybrid work options are not available.
• Working Schedule: 6 days a week.
• Location: Kochi, Kerala.

Who Should Apply?

We are looking for someone who enjoys building things, takes ownership, thinks strategically, and executes hands-on. If you are passionate about digital growth, brand building, emerging AI-driven marketing trends, and leading a team to deliver measurable business outcomes, we would love to hear from you.

Join Group Mukkadan | Caspian and help build our next phase of digital growth.