Digital Marketing Manager

The core responsibilities for the job include the following:

Marketing Automation:

• Build lifecycle journeys on CRM or engagement tools such as MoEngage, CleverTap, WebEngage, or similar platforms.
• Manage campaigns across WhatsApp, push notifications, email, and SMS.
• Build journeys for onboarding, drop-off recovery, reactivation, and consultation nudges.

Content Creation and Publishing:

• Write, design, and edit Reels and Shorts independently using Canva, CapCut, or similar tools.
• Publish consistently across Instagram, YouTube, and WhatsApp.
• Create content in both Hindi and English.

Integrated Campaigns Beyond Paid Media:

• Run at least two end-to-end campaigns with measurable results.
• Explore creator and astrologer collaborations, WhatsApp and Telegram communities, referral loops, festival and muhurat campaigns, ASO, and affiliate marketing.
• Build campaigns around relevant moments such as Navratri, Diwali, eclipses, and other astrological events.

Requirements:

• Bring 3+ years of B2C marketing experience.
• Own growth metrics, including installs, CAC, D7 retention, and free-to-paid conversion.
• Independently analyze performance data and extract insights without waiting for an analyst.

What You'll Own:

• A content calendar built around the Panchang, festivals, and planetary transits, with daily posting.
• Automated journeys from app install to first consultation to subscription renewal, tested and improved every month.
• Two or more non-ad campaigns every month, from ideation and launch to documenting results.
• Google and Meta advertising spend, managed with a freelancer or agency.
• A weekly growth update to the founders covering what ran, what moved, and what's next.