Digital Marketing Manager

About the Role

Cava Athleisure is looking for a Digital Marketing Manager to join our growth team. This is a role for someone who understands the full digital funnel and has the instinct to move between strategy and execution without losing pace. You will work closely with the Head of Growth and Online Sales to drive performance across all digital channels, with a sharp focus on what actually moves the needle on revenue.

We are a post-Series A D2C athleisure brand with a growing app and website, and we need someone who knows how to build and retain a customer base across both. If you have owned digital marketing at a brand with an app and understand what it means to market to a mobile-first customer, this role is for you.

What Youll Do

Reporting and Insights

• Build and maintain weekly and monthly performance dashboards across all digital channels
• Present insights and recommendations to the Head of Growth on a regular cadence
• Identify opportunities and flag risks early with data to back both

Performance Marketing

• Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant platforms
• Own ROAS, CAC, and revenue contribution targets across channels
• Work closely with the creative team to brief, test, and iterate on ad creatives
• Analyse campaign performance weekly and translate data into actionable decisions

App Marketing

• Own acquisition and retention marketing for the Cava app including push notifications, in-app messaging, and app-specific campaigns
• Drive app downloads and improve DAU and MAU through targeted marketing initiatives
• Work with the product and tech teams to align app features with marketing moments
• Track and improve app engagement metrics including open rates, session depth, and repeat purchase behaviour

Retention and CRM

• Plan and execute email and WhatsApp campaigns to drive repeat purchase and improve customer lifetime value
• Own the retention calendar in coordination with the category and planning teams
• Use RFM segmentation and cohort analysis to build targeted communication strategies

Content and Channel Management

• Oversee the digital content calendar in coordination with the social and creative teams
• Ensure all digital touchpoints, website, app, email, and paid, are consistent in messaging and timing
• Stay on top of platform updates, algorithm changes, and emerging formats that could benefit Cava

What Were Looking For

• 3-5 years of experience in digital marketing at a D2C or consumer brand
• Hands-on experience marketing a brand with a consumer app - this is non-negotiable
• Strong command of Meta Ads Manager and Google Ads, with proven ROAS track record
• Experience with CRM tools and retention marketing across email and WhatsApp
• Comfortable with analytics tools and able to draw business insights from data, not just report numbers
• Understanding of app marketing metrics - downloads, DAU, MAU, push notification performance, and in-app engagement
• Strong cross-functional communication skills and the ability to coordinate across creative, tech, and category teams
• Self-driven, detail-oriented, and able to manage multiple campaigns simultaneously without dropping the ball