Digital Marketing Manager

About the Role

We are looking for an experienced, results-driven Digital Marketing & Lead Generation Manager to independently manage and execute digital marketing activities across multiple Australian businesses operating in dance education, disability services and hospitality.

This is a hands-on role. The successful candidate must be capable of planning, launching, monitoring and optimising marketing campaigns rather than simply coordinating with external agencies.

The primary objective is to increase brand visibility, generate qualified leads, grow customer enquiries and improve marketing performance across our businesses.

Key Responsibilities

Paid Advertising & Lead Generation

• Create, launch and manage Google Ads, Meta Ads (Facebook and Instagram) and other relevant advertising campaigns.
• Develop and implement lead generation strategies tailored to each business.
• Manage campaign budgets, targeting, audience segmentation and performance optimisation.
• Set up conversion tracking, remarketing and relevant analytics tools.
• Generate enquiries for dance enrolments, NDIS services and restaurant customers.
• Monitor lead quality, cost per lead and campaign conversions.

Social Media Management

• Manage Facebook, Instagram, LinkedIn and other relevant social media accounts.
• Develop monthly social media content calendars.
• Create or coordinate engaging posts, reels, promotional graphics and video content.
• Plan and schedule regular social media publications.
• Monitor engagement and coordinate responses to enquiries.
• Maintain consistent branding and professional communication across all businesses.

Marketing Strategy & Execution

• Develop separate marketing strategies for each business.
• Conduct competitor and audience research.
• Manage promotional campaigns, seasonal offers and special events.
• Coordinate website updates, landing pages and local SEO activities.
• Identify new growth opportunities and recommend campaign improvements.
• Ensure disability-service advertising is accurate, respectful and compliant with applicable standards.

Reporting & Accountability

• Prepare weekly and monthly marketing performance reports.
• Track advertising expenditure, leads generated, cost per lead and conversion rates.
• Maintain clear records of campaign activities and outcomes.
• Present recommendations based on actual marketing results.

Requirements

• Demonstrated experience managing Google Ads and Meta Ads.
• Strong understanding of digital marketing, performance advertising and lead generation.
• Practical knowledge of Google Analytics, Google Tag Manager and Meta Business Suite.
• Experience managing multiple brands or business accounts.
• Ability to create marketing content using Canva or similar tools.
• Strong written English and communication skills.
• Ability to work independently and meet deadlines.

Preferred

• Experience marketing Australian businesses.
• Understanding of local SEO and Google Business Profile.
• Experience with CRM and marketing automation platforms.
• Experience with education, hospitality or healthcare/disability services.

What We're Looking For

A marketing professional who is accountable for measurable outcomes, not just impressions, followers or the number of posts published.