Digital Marketing Manager

This is a role for a marketer who wants to own the number, not just the campaign.

• Marketing Strategy & Planning: Translate business priorities into focused marketing plans, campaigns and go-to-market initiatives.
• Demand Generation: Build and optimise multi-channel campaigns across email, paid media, SEO, ABM, LinkedIn, events and webinars to generate qualified demand.
• Campaign Management: Own campaigns end-to-end, from audience definition, messaging and channel planning through execution, optimisation and reporting.
• Marketing Operations: Manage campaign workflows, lead processes, nurture programmes, segmentation and marketing automation through HubSpot and supporting platforms.
• Pipeline & Performance: Track MQLs, SQLs, opportunities, campaign contribution and pipeline; use performance data to continuously improve marketing effectiveness.
• Sales Alignment: Partner closely with Sales on lead follow-up, lead hygiene, campaign feedback, target-account initiatives and pipeline conversion.
• Positioning & Messaging: Develop strong campaign propositions and messaging aligned to ICP challenges, market trends and QX solutions.
• Events & Webinars: Plan and manage marketing for webinars, roundtables and industry events, including audience generation, follow-up and performance measurement.
• Market Intelligence: Monitor competitors, customer needs and industry trends to identify new campaign angles, segments and growth opportunities.
• Team & Stakeholder Management: Coordinate internal specialists, agencies and stakeholders to ensure campaigns are delivered on time and to a high standard.

What We're Looking For

• 7+ years of B2B marketing experience, ideally within professional services, accounting, outsourcing, SaaS or a similar sector.
• Strong experience in demand generation and integrated campaign management.
• Hands-on understanding of HubSpot/CRM, marketing automation, paid media, email marketing and analytics.
• Strong commercial mindset, with the ability to connect marketing activity to MQLs, pipeline and revenue.
• Comfortable working with data and using insights to optimise campaigns.
• Strong project and stakeholder management skills.
• Able to move comfortably between strategy and hands-on execution.
• Clear, confident communicator with strong messaging and business-writing skills.
• Experience managing multiple campaigns, markets and priorities simultaneously.

Success in This Role Looks Like

More qualified demand. Stronger campaign performance. Clear visibility of marketing's contribution to pipeline.