Digital Marketing Manager

NVT group operates a number of businesses including real estate projects, schools, colleges, interior design firms etc. We are looking for a passionate, enthusiastic and outgoing digital marketing expert to join us as a full time digital marketing manager and lead the teams B2C and B2B digital marketing strategy to drive brand awareness and lead generation.

Role & responsibilities:

• Plan and execute all digital marketing activities, including SEM, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.

Desired Skills Required:

• Demonstrable experience setting up and optimizing paid search & display campaigns (AdWords, Facebook, LinkedIn etc.); planning & supervising organic campaigns (SEO) and email marketing.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with A/B experiments.
• Working knowledge of marketing automation platforms (LeadSquared, HubSpot) and lead nurturing.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Ability to quickly learn new technology platform.
• Advanced Excel and analytical skills required (a pivot table MASTER).
• Self-starter, ambitious, creative, and a team player.
• Work experience at a start-up will carry strong preference.
• Exposure to marketing automation tools would be a plus.

Basic Qualifications Required:

• BS/MS in Science or Engineering

Experience Required:

• 3 - 5 years of experience in digital marketing with strong understanding of direct response best practices.
• 2+ years of deep, hands-on AdWords & Facebook campaign management experience, and a strong perspective of what works for the channel: excellent working knowledge of preferred targeting and bidding capabilities