Digital Marketing Manager

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies for real estate projects.
• Plan monthly and quarterly digital marketing campaigns aligned with sales targets.
• Identify new digital channels and opportunities for customer acquisition.
• Manage digital marketing budgets and optimize spending based on campaign performance.

2. Performance Marketing & Lead Generation

• Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.
• Generate high-quality leads for residential and commercial real estate projects.
• Monitor CPL, CPA, conversion rates, lead quality and overall campaign ROI.
• Coordinate with the Sales and CRM teams to track lead movement and conversions.
• Continuously optimize campaigns based on project-wise performance.

3. Social Media Management

• Develop and execute social media strategies for the company's projects and brand.
• Manage platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
• Plan content calendars, campaigns, reels, videos, project updates and promotional posts.
• Coordinate with creative agencies/designers for high-quality marketing creatives.
• Monitor engagement, reach, followers and social media performance.

4. Website & SEO

• Manage and improve website content, landing pages and project pages.
• Drive organic traffic through effective SEO strategies.
• Conduct keyword research and coordinate with SEO agencies/teams.
• Improve landing-page performance and conversion rates.
• Monitor Google Analytics, Search Console and website traffic.

5. Real Estate Lead Management

• Develop digital campaigns for project launches, inventory movement, offers and events.
• Work closely with Sales and CRM teams to improve lead quality and conversion.
• Analyze source-wise lead performance and identify high-performing channels.
• Ensure proper tracking of digital leads through CRM/ERP systems.

6. Analytics & Reporting

• Prepare weekly and monthly digital marketing MIS reports.
• Track campaign performance, lead generation, CPL, conversions and ROI.
• Provide management with actionable insights and recommendations.
• Monitor competitor digital activities and market trends.

7. Agency & Vendor Management

• Manage external digital marketing agencies, media agencies and creative vendors.
• Review agency performance against agreed KPIs.
• Coordinate campaign execution, creatives, media plans and reporting.
• Negotiate and manage digital marketing budgets and vendor deliverables.

Required Skills

• Strong knowledge of Google Ads & Meta Ads Manager
• Performance Marketing & Lead Generation
• Real Estate Digital Marketing
• SEO & SEM
• Social Media Marketing
• Google Analytics / GA4
• Google Search Console
• CRM/Lead Management
• Landing Page Optimization
• Digital Marketing Analytics & MIS
• Content & Campaign Planning
• Agency/Vendor Management
• Strong understanding of customer acquisition and conversion funnels