Digital Marketing Manager

About JUSTO: Established in August 2019, JUSTO is a dynamic real estate solutions company committed to driving innovation and growth. With a dedicated team of professionals, we empower developers to bring their vision to life. Our tailored strategies are designed to maximize value for both developers and end-users. Operating across multiple cities, including Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik, we have built a strong presence in the real estate market. Guided by our core principles of providing expert advice, creating innovative solutions, and nurturing long-term partnerships, we combine cutting-edge technology with personalized service to establish ourselves as a trusted brand in real estate solutions.

Job Role: Manager - Digital Marketing

Job Title: Mid Level to Senior Level

Department: Marketing

Profile Summary: We are looking for a performance-driven Assistant Manager – Digital Marketing with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The role focuses on planning, executing, and optimizing paid campaigns to drive high-quality leads, conversions, and measurable ROI.

The ideal candidate should be data-oriented, execution-focused, and capable of handling multiple campaigns across industries, especially in performance-heavy environments.

Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

Ensure campaigns are aligned with business goals such as lead generation, conversions, and ROI maximization.

Manage campaign budgets efficiently and monitor spend vs performance.

Develop structured campaign strategies including audience targeting, funnel creation, ad creatives, and landing page alignment.

Create and test multiple ad variations (copies, creatives, formats) to improve performance.

Implement retargeting and remarketing strategies to improve conversion rates.

Monitor campaign performance on a daily, weekly, and monthly basis.

Analyze key metrics like CPL, CPA, CTR, Conversion Rate, ROAS, and optimize accordingly.

Conduct A/B testing and continuously refine campaigns for better outcomes.

Use tools like Google Analytics, Meta Ads Manager, and Google Ads Dashboard to track and analyze performance.

Prepare detailed reports, dashboards, and insights for internal teams and clients.

Translate data into actionable insights and optimization strategies.

Work closely with the creative team to develop high-performing ad copies and creatives.

Ensure messaging consistency across all paid campaigns.

Collaborate with internal teams (creative, sales, strategy) to align campaigns with business objectives.

Present campaign performance, insights, and strategies to stakeholders or clients when required.

Stay updated with the latest trends, tools, and algorithm changes in Google Ads and Meta Ads ecosystems.

Implement new features, formats, and strategies to maintain competitive performance.

Experience in lead generation campaigns (especially real estate, education, healthcare, etc.)

Understanding of landing page optimization and funnel strategy

Basic knowledge of tracking tools like Google Tag Manager, Pixels, and Events

Bachelor’s or Master’s degree in Marketing, Business Management, Mass Communication, or related field.

Minimum 5+ year of hands-on experience in Google Ads and Meta Ads.

Strong understanding of performance marketing metrics and conversion tracking.

Experience with tools like Google Analytics, Google Ads, Meta Ads Manager.

Excellent analytical and problem-solving skills.

Strong communication skills with the ability to present insights clearly.

Ability to manage multiple campaigns in a fast-paced environment