Digital Marketing Manager

Role & responsibilities

The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets.

Preferred candidate profile

Section I: Role Details Unique Job Role Marketing Executive (Brand) Department Business Reports To Head of Marketing Role Type Individual Contributor Section II: Role Summary The Marketing Executive (Brand) supports brand building, design creative production, and local / regional marketing activation across the branch network. The role executes ATL and local campaigns, manages collateral and branch branding, and ensures consistent, compliant brand communication in South-India markets. Section III: Key Responsibilities Brand & Creative • Design marketing and branch-branding collateral posters, flyers, hoardings, standees, and vernacular campaign assets. • Develop and maintain brand templates, visual style guides, and a reusable creative asset library • Coordinate creative development for campaigns and branch branding. • Maintain brand consistency and guidelines across all touchpoints. Local & ATL Activation • Execute regional / vernacular ATL and local marketing (events, sponsorships, branch launches). • Support the execution of ATL campaigns and branding initiatives in coordination with agencies and internal stakeholders • Coordinate with branches on local promotions. Coordination & Compliance • Work with agencies and vendors on production and delivery timelines. • Coordinate with internal teams, consultants, and external vendors to ensure smooth execution of marketing initiatives • Monitor campaign performance and gather insights to support optimization and improvement • Ensure all materials comply with regulatory advertising norms. Section IV: Skills & Knowledge • Brand /creative coordination and project-management skills. • Familiarity with regional / vernacular markets and local marketing. • Vendor coordination and attention to detail. • Basic understanding of lending products and compliant communication. • Good communication and organizational skills. Section V: Qualifications Educational Background • Graduate degree; marketing / communications background preferred. Section VI: Work Experience • 2-4 years in brand / marketing roles, preferably in BFSI / consumer-facing sectors. • Experience with local / regional activation and collateral management.