Digital Marketing Manager

Company: China Gate Restaurant Pvt. Ltd.
Industry: Hospitality / Fine Dining Restaurants
Location: Mumbai
Experience: Minimum 8+ Years
Marketing

About China Gate Group

China Gate Group, established in 1993, is one of the leading restaurant groups in India, with a diverse portfolio of dining concepts. We are looking for an experienced and result-oriented Digital Marketing Manager to strengthen our digital presence, enhance brand visibility, drive customer engagement and increase footfall and revenue across our restaurant brands.

Key Responsibilities

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with business objectives across multiple restaurant brands.
• Social Media Management: Oversee Instagram, Facebook, YouTube and other relevant platforms, ensuring consistent brand communication and audience engagement.
• Paid Advertising: Plan, execute and optimise paid campaigns through Meta Ads, Google Ads and other relevant digital advertising platforms.
• Lead Generation & Customer Acquisition: Drive reservations, event and banquet enquiries, party bookings, customer acquisition and repeat visits through digital campaigns.
• Content & Campaign Planning: Develop monthly content calendars, promotional campaigns, festive offers, restaurant launches and brand-building initiatives.
• Performance Marketing: Monitor campaign performance, analyse KPIs, optimise advertising spend and improve return on ad spend (ROAS).
• Website & SEO: Oversee website performance, search engine optimisation, local SEO, Google Business Profiles and online discoverability of restaurant outlets.
• Influencer & Agency Management: Coordinate with food influencers, content creators, photographers, videographers and external marketing agencies.
• Analytics & Reporting: Track reach, engagement, conversions, reservations, cost per lead and campaign ROI; prepare regular performance reports.
• Brand Consistency: Ensure consistent branding, messaging and digital communication across all restaurant concepts.
• Team Coordination: Work closely with operations, design, business development and restaurant teams to execute marketing campaigns effectively.

Required Skills & Qualifications

• Minimum 8+ years of experience in digital marketing, preferably in hospitality, restaurants, F&B, hotels or lifestyle brands.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Proven expertise in performance marketing, social media strategy, SEO and campaign analytics.
• Experience handling multiple brands, outlets or business locations.
• Strong understanding of customer acquisition, local marketing and conversion optimisation.
• Experience managing agencies, influencers, creative teams and marketing budgets.
• Excellent communication, analytical, planning and leadership skills.
• Ability to demonstrate measurable results through previous campaigns and performance reports.

Preferred Candidate Profile

• Candidates with proven experience in restaurant chains, premium dining, hospitality or food and beverage brands will be preferred.
• Should be strategic, creative, analytical and commercially focused.
• Must be capable of independently managing digital marketing activities and delivering measurable business outcomes.