Digital Marketing Manager

Key Responsibilities • Plan and execute digital marketing activities across relevant online channels. • Manage company social media profiles, including LinkedIn, Facebook, and Instagram. • Create and coordinate engaging content for posts, campaigns, and promotional activities. • Implement SEO practices, keyword research, and on-page optimization to improve website visibility. • Monitor website traffic, search performance, audience engagement, and campaign results. • Support Google Ads and Meta Ads campaigns, including basic setup, monitoring, and optimization where required. • Generate and nurture business leads through digital campaigns, social media, email, and other online channels. • Coordinate with the sales team to improve lead quality and support conversion opportunities. • Use Google Analytics, Google Search Console, and related tools to track and report performance. • Prepare regular reports on website traffic, engagement, campaign performance, and leads generated. 3. Required Skills & Qualifications • 25 years of experience in digital marketing or a related role. • Practical understanding of SEO, social media marketing, content marketing, and online lead generation. • Familiarity with Google Analytics, Google Search Console, keyword research, and performance reporting. • Basic knowledge of Google Ads and Meta Ads; hands-on campaign experience is an advantage. • Good written communication, creativity, analytical thinking, and attention to detail. • Ability to plan content, manage multiple tasks, and meet deadlines. • Basic proficiency in Canva or similar tools for creating social media creatives. • Comfortable working with a team and using performance data to improve results. 4. Preferred Candidate Profile • Experience in B2B, IT services, software, or technology-sector marketing is preferred. • Knowledge of LinkedIn marketing and B2B lead-generation strategies. • Understanding of landing pages, conversion tracking, email marketing, and website optimization is an advantage. • A proactive mindset with a focus on measurable outcomes and continuous improvement. 5. Key Performance Indicators (KPIs) • Quality leads generated through digital channels. • Website traffic, keyword visibility, and organic search performance. • Social media reach, engagement, and audience growth. • Paid campaign performance and cost per lead, where applicable. • Timely reporting and effective coordination with the sales team.