Digital Marketing Manager

Job Description
Executive / Manager Digital, Events, Relationships & Research
Role Purpose
To provide end-to-end professional support to the Director by managing her digital presence, social media, events, relationships and research requirements. The role will act as a single-point resource who can convert ideas and priorities into well-planned execution.
Key Responsibilities
1. Digital Savviness & Digital Support

• Manage day-to-day digital requirements and platforms.
• Identify and use relevant digital tools, AI tools and online resources.
• Coordinate digital communication, presentations, documents and online activities.
• Explore new digital platforms and opportunities that can enhance reach and effectiveness.
• Maintain organised digital records, content and information.

2. Social Media Management

• Manage and coordinate social media presence across relevant platforms.
• Plan the social media calendar and ensure timely posting.
• Coordinate content creation, creatives, photographs, videos and captions.
• Track engagement and identify opportunities to increase reach.
• Monitor relevant trends, conversations and developments.
• Maintain consistency in tone, messaging and personal/professional brand.

3. Event Management

• Plan and coordinate meetings, events, conferences and other engagements.
• Coordinate with venues, vendors, speakers, guests and internal teams.
• Manage invitations, confirmations, schedules and logistics.
• Ensure smooth execution before, during and after every event.
• Maintain an event database and post-event follow-up.

4. Relationship Building & Management

• Develop and maintain relationships with key stakeholders.
• Maintain a structured database of important contacts.
• Coordinate meetings and follow-ups.
• Ensure timely communication with stakeholders.
• Track commitments, conversations and next actions.
• Build a professional network relevant to Mrunal Madam's work and objectives.

5. Research & Intelligence

• Conduct research on people, organisations, events, industries and emerging trends.
• Prepare concise background notes and briefing documents before important meetings.
• Track relevant developments through digital and other credible sources.
• Identify new opportunities, partnerships, events and networks.
• Convert research into actionable insights, rather than merely collecting information.

6. Executive Coordination

• Maintain an organised calendar and priority list.
• Prepare meeting briefs, presentations and supporting material.
• Track important follow-ups and commitments.
• Coordinate with internal and external stakeholders.
• Maintain confidentiality of sensitive information.
• Ensure that important activities do not get missed.

The key deliverables of the role include ensuring the smooth and effective use of digital and AI tools, maintaining a consistent and engaging social media presence through timely content and posting, and planning and executing events in a well-organised and seamless manner. The role will also focus on building and maintaining strong stakeholder relationships through a structured database and systematic follow-ups. In addition, it will involve conducting relevant, concise and actionable research to support decision-making and opportunities. Overall, the role will ensure effective coordination of calendars, meetings, follow-ups, priorities and other key responsibilities.
Ideal Candidate
The person should be:

• Highly digitally savvy
• Good at social media and content coordination
• Strong in event planning and execution
• Excellent at relationship building
• Naturally curious and good at research
• Strong in written and verbal communication
• Well organised and detail-oriented
• Comfortable working with senior people
• Proactive rather than waiting for instructions
• Able to handle multiple priorities simultaneously
• Trustworthy and discreet
• Comfortable using AI and modern digital tools

Most Important Competencies
Digital Orientation | Relationship Orientation | Execution | Research & Curiosity | Communication | Organisation | Ownership