Digital Marketing Manager

Job Summary

We are looking for an analytical and forward-thinking Digital Marketing Manager to join our dynamic team. In this role, you will be instrumental in shaping our global measurement strategy, overseeing martech infrastructure, and leading AI transformation initiatives across paid media channels.

Key Responsibilities

• Analytics Reporting: Design, build, and maintain performance dashboards and reports to track digital KPIs. Analyze large datasets with analytics tools to generate strategic insights and optimization recommendations.
• Operations Optimization: Continuously evaluate digital operations to pinpoint trends, resolve inefficiencies, and capture growth opportunities.
• Automation AI Initiatives: Lead AI transformation efforts across the team and support automation projects that streamline digital workflows and boost operational efficiency.
• Stakeholder Communication: Deliver clear reports and presentations to key stakeholders, converting complex data insights into actionable business strategies.
• Financial Management: Oversee and update budget management systems to ensure precise tracking of the teams digital media spend.
• Regional Channel Strategy: Partner with APJ regional teams on channel strategy, activation setup, creative management, performance optimization, and budget pacing.

Qualifications

• Bachelor s degree in Marketing, Communications, or a related field.
• Proven experience (7+ years) in media planning and buying, digital marketing, or a related role.
• Strong understanding of digital marketing platforms (Google Ads, Facebook, Twitter, LinkedIn, etc.) and traditional media.
• Excellent communication and collaboration skills.
• Analytical mindset with a strong ability to interpret data and drive actionable insights.
• Experience managing budgets and optimizing media spend.
• Proficiency in media planning and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.).

Preferred Skills

• Experience with campaign management platforms (e.g., The Trade Desk, MediaMath).
• Knowledge of advanced analytics tools such as Tableau, Power BI, or similar.
• Familiarity with creative asset management tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.