Digital Marketing Manager

About the Company:

Future Online Pvt Ltd operates iRentOut, a rental platform offering electronics, furniture, appliances, and fitness equipment to B2B and B2C customers across multiple cities.

Job Summary:

We are looking for an experienced Digital Marketing Manager with 3+ years of experience to independently manage and execute our digital marketing activities.

This is a hands-on role, where the candidate will be responsible for planning, executing, analyzing, and optimizing digital marketing campaigns rather than primarily outsourcing activities to agencies.

The candidate should have strong practical experience across key areas such as Performance Marketing, Google Ads, Meta Ads, SEO, SEM, Lead Generation, Analytics, Website Optimization, and Conversion Optimization.

Expertise in every tool or channel listed is not mandatory. Strong hands-on experience across the core areas, along with working knowledge of other digital marketing functions, will be considered valuable.

Key Responsibilities:

Digital Marketing Strategy & Campaign Management

• Develop and execute digital marketing strategies aligned with business and lead-generation objectives.
• Independently plan, launch, manage, and optimize digital campaigns.
• Identify opportunities to improve reach, acquisition, engagement, and conversions.

Performance Marketing Google & Meta

• Manage Google Ads, PPC, Meta Ads, remarketing, and other relevant paid campaigns.
• Handle campaign setup, targeting, budgets, bidding, audiences, and optimization.
• Monitor CPL, CPA, ROAS, conversions, and overall campaign performance.

SEO, SEM & Website Optimization

• Manage SEO, SEM, keyword research, on-page optimization, and search visibility.
• Monitor website performance using Google Search Console and relevant SEO tools.
• Identify website improvements to support organic traffic and conversions.

Lead Generation & Conversion Optimization

• Develop and manage digital lead-generation campaigns.
• Optimize landing pages, forms, funnels, CTAs, and customer journeys.
• Improve lead quality, conversion rates, and customer acquisition costs.

Analytics & Tracking

• Monitor website, campaign, audience, and conversion performance.
• Work with GA4, Google Search Console, Google Tag Manager, conversion tracking, UTM parameters, and similar tools.
• Prepare performance reports and use data to optimize campaigns.

Content, Social Media & Digital Brand Presence

• Manage digital content, social media, LinkedIn marketing, and online brand visibility.
• Support ORM, content distribution, and digital engagement activities.
• Coordinate creative and content requirements for campaigns.

Email Marketing & CRM

• Plan and execute email marketing, lead nurturing, customer engagement, and remarketing activities.
• Work with CRM and marketing automation platforms where required.

Testing & Continuous Optimization

• Conduct A/B testing across campaigns, audiences, creatives, landing pages, and other digital assets.
• Stay updated with changes in Google, Meta, SEO, analytics, and digital marketing trends.

Candidate Requirements:

• 3+ years of relevant experience in Digital Marketing, Performance Marketing, Growth Marketing, or a similar role.
• Strong hands-on experience in digital campaign planning, execution, optimization, and reporting.
• Good understanding of lead generation, marketing funnels, conversion optimization, and customer acquisition.
• Strong analytical and problem-solving skills.
• Ability to independently manage day-to-day digital marketing activities.
• Experience working with measurable performance metrics such as leads, CPL, CPA, conversion rate, ROAS, and ROI.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.