Digital Marketing Manager

We are seeking a highly motivated and results-oriented Digital Marketing Executive to join our growing team. The ideal candidate will have 2 years of experience in executing digital marketing campaigns across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), email marketing, and content marketing. You will play a key role in helping us reach a wider audience and achieve our marketing goals.

Responsibilities:

 * Social Media Marketing:

   * Plan and execute social media campaigns across major platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote courses and resources.

   * Create engaging social media content (text, images, videos) that resonates with our target audience (students, educators, parents).

   * Monitor and analyze social media performance, track key metrics (reach, engagement, conversions) to measure the success of our campaigns.

   * Manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) to drive targeted traffic to our website.

   * Engage with followers and respond to comments and messages in a timely and professional manner.

 * Search Engine Optimization (SEO):

   * Conduct keyword research to identify relevant keywords that students are searching for when looking for educational resources.

   * Perform on-page SEO activities to optimize our website and course content for search engines.

   * Track and report on SEO performance (e.g., website traffic, organic rankings) to identify areas for improvement.

Search Engine Marketing (SEM):

   * Manage pay-per-click (PPC) advertising campaigns on search engines like Google Ads to promote our courses and resources to a wider audience.

   * Optimize PPC campaigns for maximum return on investment (ROI), including bidding, targeting, and ad copy.

   * Track and analyze campaign performance to identify areas for improvement and ensure we are getting the most out of our advertising budget.

 * Content Marketing:

   * Develop and execute content marketing strategies to attract students on website. This may include creating blog posts, articles, infographics, and videos on educational topics relevant to our target audience.

   * Collaborate with content writers, educators, and subject matter experts to create high-quality and informative content.

   * Distribute content across relevant channels, including our website, social media, and email marketing campaigns.

 * Email Marketing:

   * Create and send engaging email campaigns (e.g., newsletters, promotional emails) to promote courses, resources, and special offers.

   * Build and maintain email lists by capturing leads through our website and social media channels.

   * Track email open rates, click-through rates, and conversions to measure the effectiveness of our email marketing campaigns.

   * Analyze email campaign performance and make data-driven decisions to improve future campaigns.

 * Reporting & Analysis:

   * Track, analyze, and report on the performance of all digital marketing campaigns. This may include website traffic, social media engagement, lead generation, and course enrollments.

   * Prepare reports for management, highlighting key insights and recommendations for improving our marketing efforts.

   * Stay up-to-date on the latest digital marketing trends and best practices to ensure we are using the most effective strategies to reach our target audience.

Preferred candidate profile Qualifications:

 * 2+ years of experience in digital marketing

 * Proven experience in managing social media campaigns for educational institutions or e-learning platforms.

 * Experience with SEO/SEM best practices

 * Strong understanding of email marketing principles

 * Excellent written and verbal communication skills

 * Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools)

 * Strong analytical and problem-solving skills

Perks and benefits

Competitive salary and benefits package
 * Opportunity to work in a fast-paced and dynamic environment