Digital Marketing Manager

Company: Ekoching Learning Solutions Pvt. Ltd.

Location: Ahmedabad

About Ekoching

Ekoching is a student-centric education institute founded by experienced CAT mentors, offering preparation for CAT, CLAT, IPMAT, and CUET. With a focus on personalized learning, experienced faculty, small batches, and a blended online-offline learning approach, Ekoching is expanding its presence across Gujarat

Job Overview

We are looking for an experienced and performance-driven Digital Marketing Head to lead Ekochings complete digital marketing strategy across Organic Marketing, Paid Media, SEO, and Website Growth.

The role will be responsible for driving brand visibility, lead generation, website conversions, and overall marketing ROI, while managing and guiding a creative and performance-oriented digital marketing team.

Key Responsibilities

• Strategy & Planning: Create and execute integrated digital marketing plans aligned with business goals.
• Organic Marketing: Manage social media content planning, Google My Business, reels/videos, catalogues, and academic content.
• Paid Media: Oversee Google Search/Display/YouTube ads, Meta ads, LinkedIn campaigns, landing page optimization, and ROI tracking via GA, Tag Manager, and Search Console.
• Website & SEO: Lead website revamps, landing page optimization, keyword execution, content development, on/off-page SEO, and backlink generation.
• Cross-Platform Growth: Drive campaigns across all relevant platforms ensuring consistent messaging.
• Team Leadership: Manage Google Ads, Meta Ads, Social Content, Graphics, and Video team members.

Skills & Requirements

• Experience in Digital Marketing, with prior leadership or team-management experience.
• Strong knowledge of SEO, PPC, Meta Ads, Social Media Marketing, and Digital Analytics.
• Hands-on understanding of Google Ads, Facebook Business Manager/Meta Ads Manager, and LinkedIn Ads.
• Experience with Google Analytics, Google Tag Manager, and Google Search Console.
• Strong analytical and data-driven decision-making skills.
• Excellent leadership, communication, and team-management abilities.
• Strong understanding of lead generation, conversion optimization, and ROI-driven marketing.
• Relevant degree in Marketing, Business, Communications, or a related field preferred.
• Relevant digital marketing certifications will be an added advantage.

Key Performance Indicators (KPIs)

• Growth in organic reach, engagement, and audience
• Paid campaign ROI and CPL
• Website traffic, leads, and conversion rates
• Improvement in SEO rankings and organic traffic
• Quality and consistency of digital campaigns
• Team productivity and performance
• Timely execution of marketing campaigns and deliverables