Digital Marketing Manager

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About the Role

We are looking for an experienced and hands-on Digital Marketing Manager with 2+ years of experience in Healthcare Digital Marketing, Performance Marketing and Lead Generation.

The ideal candidate should have practical experience managing Google Ads, Meta Ads (Facebook & Instagram), SEO, remarketing and conversion tracking, with a strong focus on generating high-quality healthcare leads and patient enquiries.

This is a hands-on performance marketing role, not a purely social media or content marketing position.

Key Responsibilities

• Plan and execute digital marketing strategies specifically for healthcare services.
• Manage Google Search, Display and Remarketing campaigns.
• Plan and optimize Meta Ads campaigns across Facebook and Instagram.
• Generate high-quality leads for healthcare services, consultations and appointments.
• Monitor and optimize CPL, CPA, CTR, CPC.
• Develop and optimize healthcare marketing funnels from advertisement to appointment.
• Conduct keyword research and identify high-intent healthcare search terms.
• Create and manage remarketing/retargeting campaigns.
• Analyze campaign performance and identify underperforming campaigns.
• Optimize campaign budgets, audiences, keywords, creatives and ad copies.
• Manage basic SEO, on-page SEO and Google Search Console activities.
• Develop ideas for healthcare-related ads, reels, videos and promotional campaigns.
• Prepare weekly and monthly performance reports.
• Stay updated with healthcare digital marketing trends and advertising opportunities.

Must-Have Skills

Paid Advertising

• Google Ads
• Google Search Ads
• Meta Ads
• Facebook Ads
• Instagram Ads
• Lead Generation Campaigns
• Remarketing / Retargeting

Analytics & Tracking

• Google Analytics 4 (GA4)
• Meta Pixel
• Conversion Tracking
• UTM Tracking
• Google Search Console
• Campaign Reporting & Analytics

Performance Marketing

• CPL / CPA / CTR / CPC
• Lead Quality Analysis
• Conversion Rate Optimization
• Audience Targeting & Segmentation
• Budget Management
• Landing Page Optimization

SEO & Content

• Keyword Research
• Competitor Analysis
• On-Page SEO
• Basic Technical SEO
• Social Media Marketing
• Content Marketing

Candidate Profile

We are looking for someone who:

• Has 2+ years of hands-on Digital Marketing / Performance Marketing experience.
• Has independently managed Google Ads and Meta Ads campaigns.
• Has practical experience with lead generation and conversion campaigns.
• Can analyze campaign data and take corrective action independently.
• Can manage digital marketing budgets responsibly.
• Has good communication and coordination skills.
• Is comfortable working from our Dwarka Mor, New Delhi location.

Work Location

• Dwarka Mor, New Delhi
• Candidates who are already located in West Delhi / Dwarka / Janakpuri / Uttam Nagar / Najafgarh / Vikaspuri / nearby areas and can conveniently commute to Dwarka Mor will be preferred.

*Important Please Apply Only If You Match the Requirements

We are specifically looking for candidates with:

• 2+ years of experience + Healthcare Digital Marketing + Google Ads + Meta Ads + Lead Generation
• Female candidates preferred.