Digital Marketing Manager

Key Responsibilities

• Strategic Planning & Execution
• Develop and execute ROI-driven digital marketing strategies across SEO, Social Media, Paid Ads, and Content Marketing.
• Build quarterly and monthly marketing plans aligned with client objectives.
• Identify growth opportunities and propose innovative strategies.

Campaign Management

• Manage end-to-end performance marketing campaigns on Google, Meta, LinkedIn, and other platforms.
• Analyse campaign performance and optimize budgets, targeting, and creatives for maximum ROI.
• Manage and oversee social media strategy, content planning, and execution for various brands.

Budgeting & Reporting

• Plan and allocate budgets across multiple clients and channels.
• Track spending and ensure efficient utilization of budgets.
• Deliver weekly/monthly performance reports and insights to clients and management.

Project & Team Management

• Handle multiple projects simultaneously with on-time delivery.
• Lead and coordinate with internal teams (SEO, design, content, social media, ads).
• Manage and mentor a small marketing team, ensuring productivity and quality.

Client Communication

• Attend client meetings, present strategies, and ensure client satisfaction.
• Understand client business goals and translate them into actionable marketing plans.

Required Skills & Experience

• Strong understanding of performance marketing, SEO, social media, analytics, and content.
• Proven experience in managing multiple projects and teams.
• Expertise in budgeting, execution, and optimization of ad campaigns.
• Excellent communication, analytical, and leadership skills.
• Ability to work in a fast-paced agency environment