Digital Marketing Manager

We are seeking a hands-on B2B Digital Marketing Manager to own and execute the digital demand-generation engine for a US-based business. This is an execution-first role centred on email marketing, SEO, and content.

Responsibilities:

• Email campaigns: Plan, build, and execute end-to-end email campaigns (Zoho Campaigns, Brevo, or Mailchimp) against CRM-supplied contact lists, with proper segmentation and compliance.
• Performance optimisation: Analyse results and run a continuous testing cycle to improve open rates, click-through rates, and deliverability.
• SEO and analytics: Execute on-page and off-page SEO and configure/report from Google Analytics (GA4) and Bing/Microsoft tools to grow organic traffic and rankings.
• Content: Write clear, conversion-oriented blog and email content in US business English, using generative AI tools to work faster where appropriate.
• Sales alignment: Route organic leads to the sales team and meet periodically to review and improve lead quality.

Requirements:

• Email marketing and campaign optimisation: Hands-on proficiency with at least one major ESP (Zoho Campaigns, Brevo, or Mailchimp), including list segmentation, A/B testing, deliverability management, and a demonstrated track record of improving open and click-through rates.
• SEO execution + web analytics: Practical command of both on-page and off-page SEO, plus the ability to independently configure and interpret Google Analytics (GA4) andBing/Microsoft Webmaster and analytics tools to measure and report on performance.
• Content writing in US business English: Strong, error-free written English with the ability to produce blog and email copy in a US business register that reads naturally to a US audience.

Good-to-Have Skills:

• Working knowledge of generative AI in digital marketing.
• Familiarity with tools like ChatGPT/Claude and AI-assisted marketing workflows for content, research, and campaign efficiency.
• CRM and sales-marketing alignment: Understanding of the lead lifecycle (MQL/SQL), CRM workflows, and lead hand-off practices, with experience collaborating directly with sales teams. Qualifications
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• An MBA or postgraduate qualification in marketing and/or relevant professional certifications(Google, HubSpot, etc. ) is a plus.