Digital Marketing Manager

Roles & Responsibilities

1. Social Media Management

• Manage Instagram, Facebook, YouTube and LinkedIn.
• Create and publish regular posts, reels, videos and updates.
• Maintain consistent brand communication.

2. Content & Video Creation

• Coordinate with sales and technical teams to collect information.
• Create brochures, creatives, videos, project walkthroughs and customer testimonials.
• Coordinate shooting, editing and publishing.

3. Digital Advertising & Lead Generation

• Plan and manage Meta, Google and YouTube campaigns.
• Generate quality leads and optimise campaigns and budgets.
• Track leads and coordinate with the sales team for follow-up and conversion.

4. Website & SEO

• Update website content and project information.
• Improve search visibility through SEO.
• Monitor website traffic, enquiries and rankings.

5. Analytics & Reporting

• Prepare weekly/monthly reports on leads, cost per lead, engagement and conversions.
• Analyse campaign performance and recommend improvements.

6. Brand & Market Research

• Maintain consistency in branding, messaging and design.
• Monitor competitors, market trends and new digital marketing opportunities.

Educational Qualification

• Any bachelors degree.
• Professional certification in digital marketing, SEO, Google Ads, Meta Ads, Google Analytics, or related areas will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.