Digital Marketing Manager

ROLE SUMMARY

We are looking for a performance-driven Digital Marketing Manager to accelerate user acquisition, drive high-quality lead generation, and optimize down-funnel conversions. This is an individual contributor role suited for someone who is highly analytical, execution-focused, and comfortable working in a fast-paced, growth-oriented environment.

The role will require end-to-end ownership of digital campaigns—from planning and execution to optimization and performance tracking—while aligning closely with business goals such as disbursals, app growth, and revenue.

KEY RESPONSIBILITIES

Performance Marketing & Campaign Management

• Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, Programmatic, and OTT.
• Drive user acquisition through app installs and lead generation campaigns with a strong focus on ROI.
• Manage budgets effectively to maximize reach, efficiency, and conversion outcomes.

Funnel Optimization & Growth

• Optimize the full marketing funnel—from awareness to conversion—ensuring minimal drop-offs and improved conversion rates.
• Drive improvements in CAC, CPL, CPI, and overall marketing efficiency.
• Develop and implement A/B testing strategies across creatives, landing pages, and targeting.

Data & Analytics

• Track, measure, and analyze campaign performance using Martech tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
• Build actionable insights from data to continuously refine targeting, creatives, and bidding strategies.
• Work closely with product and analytics teams to improve attribution and user journey tracking.

Audience & Lifecycle Management

• Leverage first-party data and audience segmentation to improve targeting and personalization.
• Collaborate on CLM (Customer Lifecycle Marketing) initiatives including remarketing, engagement, and retention campaigns.
• Drive high-intent audience creation and scale remarketing pools.

Innovation & Experimentation

• Stay updated with emerging trends in digital marketing, ad tech, and fintech growth strategies.
• Continuously experiment with new channels, formats, and audience strategies to unlock incremental growth.

KEY INTERACTIONS

Internal Stakeholders

• CEO/CXOs
• Product Team
• Business Development/Sales
• Central Operations
• Central Marketing Team

External Stakeholders

• External Agencies
• Content distribution platforms

EDUCATION / EXPERIENCE

• 5–8 years of hands-on experience in performance marketing, digital advertising, or growth marketing.
• Strong execution experience across Google Ads, Meta Ads, Programmatic platforms, and OTT advertising.
• Working knowledge of SEO, ASO, and Customer Lifecycle Marketing (CLM).
• Proficiency in Martech and analytics tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
• Demonstrated ability to manage and optimize campaigns to achieve business KPIs such as CAC, conversions, and ROI.
• Strong analytical thinking with the ability to interpret data and translate it into actionable strategies.
• Ability to work independently in a high-ownership, fast-paced environment.
• Experience in fintech, lending, or financial services industry.
• Familiarity with attribution models and MMP tools.
• Basic understanding of SQL or data analysis tools is a plus.