Digital Marketing Manager

We are seeking an experienced, data-driven, and creative Digital Marketing Manager to lead and execute our end-to-end digital marketing strategy. In this role, you will be responsible for scaling our online presence, driving customer acquisition, and optimizing performance across organic and paid channels.The ideal candidate possesses hands-on expertise in digital ad platforms (Meta Ads, Google Ads), search engine optimization (SEO), social media management, website optimization, and content strategy. You should be equally comfortable crunching performance analytics and guiding creative direction.

Key Responsibilities:

1. Paid Media & Performance Marketing

• Design, build, and optimize high-ROI paid campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, Performance Max, YouTube).
• Conduct continuous A/B testing on ad creatives, copy, targeting, and landing pages to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).
• Manage paid media budgets efficiently, allocating spend based on real-time performance metrics.

2. Search Engine Optimization (SEO) & Website Management

• Oversee technical SEO, on-page optimization, and off-page link-building strategies to increase organic search traffic and search result rankings.
• Perform keyword research, site audits, and competitive analysis to identify growth opportunities.
• Manage and maintain the company website, ensuring seamless UX/UI, fast loading speeds, mobile responsiveness, and high conversion rate optimization (CRO).

3. Social Media Strategy & Organic Content

• Develop and execute comprehensive organic social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Collaborate with designers and content creators to produce compelling, brand-aligned visual and written content.
• Monitor social media trends, community engagement, and brand mentions to strengthen brand authority and audience interaction.

4. Analytics, Reporting & Operations

• Track, analyze, and report on campaign performance using tools like Google Analytics 4 (GA4), Google Looker Studio, and native channel dashboards.
• Establish key performance indicators (KPIs) and deliver actionable monthly insights and quarterly growth forecasts to leadership.
• Implement tracking, pixel configurations, and attribution models to monitor full-funnel conversion journeys accurately.
• Collaborate with internal teams (design, copy, sales) and manage external vendors, freelancers, or media agencies.

Key Qualifications & Requirements:

• Experience: 4 - 6 years of experience in digital marketing, performance marketing, or agency roles, with a proven track record of managing end-to-end digital campaigns.
• Paid Ads Mastery: Advanced working knowledge of Meta Ads Manager, Google Ads (Search, Display, PMax), and audience targeting frameworks.
• SEO Expertise: Deep familiarity with SEO tools (e.g., Ahrefs, SEMrush, Google Search Console, Screaming Frog) and modern ranking factors.
• Analytics proficiency: Expertise in Google Analytics 4 (GA4), setup of conversion tags (GTM), and data visualization tools.
• Website Experience: Functional understanding of Content Management Systems (CMS) like WordPress, Shopify, or Webflow, along with basic HTML/CSS knowledge for content updating.
• Creative Eye: Strong copy editing, visual storytelling, and brand strategy skills.
• Education: Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).

Preferred Certifications:

• Google Ads Certification (Search, Display, Video)
• Google Analytics (GA4) Certification
• Meta Certified Digital Marketing Associate or Media Planning/Buying Professional