Digital Marketing Manager

Position: Digital Marketing Manager

Company: Dr. Pauls Advanced Hair & Skin Solutions

www.drpaulsonline.com

Location: Kolkata - Dumdum Motijheel

Experience: 4–8Years

Employment Type: Full-Time

Department: Digital Marketing

Reporting To: Management

About the Role:

Dr. Paul’s Advanced Hair & Skin Solutions is looking for an experienced Sr. Digital Marketing Manager to lead performance marketing and digital customer acquisition initiatives.

The ideal candidate will have strong hands-on experience in Meta Ads, Google Ads, lead-generation campaigns, conversion funnels, WhatsApp automation, CRM, retargeting and digital analytics, with a clear focus on generating *qualified leads, appointments, consultations and business revenue.

Key Responsibilities:

* Plan, execute and optimize digital marketing campaigns across Meta, Instagram and Google Ads.

* Manage paid media campaigns for lead generation, patient acquisition and business growth.

* Develop and optimize *TOFU, MOFU and BOFU conversion funnels*.

* Create and optimize landing pages, lead forms, assessment/quiz funnels and CTAs.

* Develop WhatsApp automation and lead-nurturing journeys for qualification and appointment conversion.

* Manage retargeting campaigns for website visitors, social media users, unconverted leads and existing databases.

* Work closely with the content/creative team to develop high-performing static, video, Reel, testimonial and carousel creatives.

* Track and optimize the complete customer journey from Ad Lead Qualified Lead Appointment Consultation Treatment Conversion.

* Monitor and improve key performance metrics including CPL, qualified lead rate, appointment rate, CAC/CPA, conversion rate and ROAS.

* Manage and optimize campaigns across multiple clinic locations using appropriate geo-targeting and budget allocation.

* Implement and monitor tracking through Meta Pixel, GA4, Google Tag Manager, UTM and conversion tracking.

* Work with CRM and technology teams to improve lead routing, attribution and automation.

* Analyze campaign performance and provide regular reports with actionable recommendations.

* Stay updated on digital advertising trends, platform changes and healthcare advertising guidelines.

Required Skills:

* 4–7 years of hands-on experience in Digital Marketing / Performance Marketing.

* Strong experience in Meta Ads Manager and Google Ads.

* Good understanding of lead-generation and conversion funnels.

* Experience with WhatsApp Business API / automation platforms such as WATI, Interakt, Gallabox or similar.

* Knowledge of CRM, marketing automation and lead management systems.

* Working knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.

* Strong analytical and data-driven approach.

* Experience with retargeting, audience segmentation and campaign optimization.

* Ability to manage marketing budgets and optimize campaigns based on business outcomes.

* Strong communication, coordination and problem-solving skills.

Preferred Experience:

Candidates with experience in Healthcare, Hair Transplant, Dermatology, Aesthetics, Dental, IVF, Wellness, D2C Healthcare or other high-intent service businesses will be preferred.

What We Are Looking For?

We are looking for a performance-focused digital marketer, not just a social media manager. The candidate should be comfortable taking ownership of the complete digital acquisition funnel and measuring success beyond impressions, clicks and leads.

Key focus:

Qualified Leads Appointments Consultations Treatment Conversions Revenue

Why Join Us?

* Opportunity to work with a growing doctor-led healthcare brand.

* Exposure to multi-location digital marketing.

* Opportunity to build and optimize performance-driven acquisition funnels.

* Work across paid media, automation, CRM, analytics and growth marketing.

Apply Now:

Interested candidates can share their updated CV at:

[email removed]