Digital Marketing Manager

Job Purpose

• Plan and manage digital marketing activities.
• Drive brand awareness, lead generation, customer acquisition, and business growth.
• Support management in strategic marketing planning.

Key Responsibilities

• Develop and implement digital marketing plans.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other digital campaigns.
• Develop and manage SEO and website growth strategies.
• Manage social media platforms and content calendars.
• Plan and execute content marketing and email marketing campaigns.
• Develop and execute lead-generation campaigns.
• Monitor campaign performance and optimize marketing spend.
• Track leads, conversions, website traffic, and other KPIs.
• Prepare monthly digital marketing reports.
• Analyze customer, market, and competitor data.
• Provide recommendations to management based on digital marketing performance.
• Work closely with Sales, Business Development, and other departments.
• Manage digital marketing agencies and external vendors.
• Manage the digital marketing budget.
• Support management in strategic planning and business growth initiatives.
• Identify new digital marketing opportunities and channels.

Qualifications & Experience

• MBA/PGDM in Marketing.
• 3–6 years of relevant Digital Marketing experience with hands-on campaign management.
• Should have handled a minimum of 15–20 digital marketing campaigns across Google, Meta, LinkedIn, SEO, social media, etc.
• Should have experience of launching for at least 2–3 digital brands.
• Strong analytical, communication, strategic thinking, and problem-solving skills.