Digital Marketing Manager

We are looking for an experienced and results-driven Digital Marketing / Social Media Marketing Manager to lead our digital marketing, paid advertising, social media, and performance marketing activities.

The ideal candidate will combine strong creative and analytical skills with hands-on experience in Google Ads, Meta Ads, social media marketing, PPC, performance marketing, analytics, automation, and AI-powered marketing tools.

Role & responsibilities

• Develop and implement comprehensive digital marketing and social media strategies aligned with business objectives.

• Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.

• Develop and implement social media strategies across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.

• Plan and manage social media content calendars, campaigns, promotions, videos, reels, graphics, and other digital content.

• Oversee the creation of engaging and conversion-focused ad creatives, social media content, landing pages, and marketing materials.

• Work closely with the sales and business development teams to improve lead quality, conversion rates, and customer acquisition.

• Develop and optimise digital sales funnels and customer journeys, from initial advertisement through to enquiry and conversion.

• Monitor website and landing-page performance and work with relevant teams to improve conversion rates.

Key Skills

• Digital Marketing Strategy
• Performance Marketing
• Paid Advertising / PPC
• Google Ads
• Meta Ads / Facebook & Instagram Advertising
• LinkedIn & TikTok Advertising
• Social Media Marketing
• Lead Generation & Customer Acquisition
• Conversion Rate Optimisation (CRO)
• Retargeting & Remarketing
• Marketing Analytics & Reporting
• A/B Testing & Experimentation
• Google Analytics / GA4
• Google Tag Manager
• Marketing Automation

Qualifications

• Bachelors degree or equivalent qualification in Digital Marketing, Marketing, Business, Communications, Media, or a related discipline.
• Professional certifications in Google Ads, Google Analytics, Meta, HubSpot, SEO, GoHighLevel or digital marketing are desirable.
• Relevant qualifications or training in AI, marketing automation, data analytics, or performance marketing would be an advantage.
• Strong knowledge of modern digital marketing principles and performance-driven marketing strategies.