Digital Marketing Manager
TVS Motor · Not specified · onsite · Posted 34d ago
Undisclosed8–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
AboutTVS / Who are we
For more information, please visit .
Purpose of the role
We are looking for a digital media expert to run and drive the digital paid media campaigns cutting across branding, performance, programmatic practices. The candidate must bring hands-on experience of planning and executing campaigns on biddable, non-biddable affiliate ecosystem, additionally having at least the understanding of partnerships and content marketing on digital for garnering new acquisition for the brand/s as well nurturing through their life-stages. Experiences with Global markets and/or premium-lifestyle brand will be an advantage as well.
Role Description
Digital Media Strategy Execution
1. Plan, execute, and optimise paid media campaigns across search, social, display, video, programmatic, and affiliate networks.
2. Build integrated media plans combining biddable, non-biddable, and partnership-led channels to meet business goals.
3. Ensure balance between brand-building and performance marketing objectives.
Campaign Management Analysis
1. Work closely with media agencies to brief, review, and refine campaigns for effectiveness and ROI.
2. Analyse campaign performance, derive insights, and translate findings into actionable optimisation strategies.
3. Monitor budgets and pacing to ensure maximum impact at scale.
Market Consumer Understanding
1.Develop an understanding of the premium motorcycle and mobility market, category nuances, and consumer behaviour.
2.Stay updated on digital media trends, platform innovations, and competitive activities.
Stakeholder Agency Management
1.Act as the primary link between internal teams, creative/media agencies, and platform partners.
2.Ensure clarity of campaign objectives and deliverables across all stakeholders.
3.Proactively address issues and recommend improvements.
BAU
1.Brings understanding of 1st, 2nd and 3rd party consumer data.
2. Brings understanding of Programmatic, CDP, DMP, DSP.
3.Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working
4.Brings curiousity hunger towards digital marketing best practices, the latest tools and systems.
5.Deep understanding and experience in using data across channels to build customer centric, cross channel digital plans
3. Managing Points (Key KPIs/KRAs)
UOM
Review frequency
Paid Media ROI Cost Efficiency for all the campaigns
Consumer Acquisition Retention Growth
Digital Lead targets for specified products
Platform Channel Mix Effectiveness
Innovation Capability Development
4. Authority
(List the authorizations available for this role)
Approving BAU digital performance campaigns
Competencies and certification courses/trainings considered necessary to perform this job
Functional competency
Level
Behavioral competency
Level
SEM/SEO
Business Acumen with Strategic thinking
Mobile marketing
Managing and leading change
UAC
Customer centricity
Programmatic buying
Long term perspective
Performance marketing
Personal leadership
Digital Media deals Management
Emotional Intelligence
AWS / E-comm ROAS based Optimization practices
Collaboration communication
Google ads, Meta business tool, GA
Continuous learning adaptability
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Customer ServiceCustomer ExperienceAgency ManagementContent MarketingCustomer CentricCampaignmobile marketingamazon web servicesBuyingBrandingDigital MediaCampaign ManagementManufacturingGoogle AdsmarketingDigital Marketing
About TVS Motor
TVS Motor
Automobile
6.0k+
employees
1979
47 years old
Chennai, Tamil Nadu
IN
₹8.3L PA avg
Avg at TVS Motor
About
One of the largest 2-wheeler companies in the world. Dealing in Racing-inspired Apache bikes, commuter motorcycles, scooters, mopeds, & 3-wheelers.
Industries
AutomobileManufacturingUrban Transport
Employee ratings
10 reviews
3.9/ 5
Culture
3.0
Career growth
2.9
Work-life
2.8
Employees rate it well for
Skill Development39Overall Company39
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