Digital Marketing Manager

We are looking for an experienced and result-oriented Digital Marketing Manager to drive lead generation and brand visibility for our real estate projects. The ideal candidate should have hands-on experience in running high-converting digital campaigns across Google Ads, Facebook Ads, Instagram, Meta platforms, and other online marketing channels. The candidate must have a proven track record of generating quality leads, improving campaign performance, and increasing sales conversions.

Key Responsibilitie

• Plan, execute, and optimize digital marketing campaigns to generate qualified leads for real estate projects.
• Manage and monitor Google Ads, Facebook Ads, Instagram Ads, Meta Ads, YouTube Ads, and other paid marketing campaigns.
• Develop lead generation strategies to maximize ROI and reduce cost per lead.
• Generate organic leads through SEO, social media marketing, content marketing, and other digital channels.
• Create and manage social media calendars, posts, promotions, and engagement activities.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Meta Business Suite, and Google Search Console.
• Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic.
• Coordinate with the sales team to ensure timely lead allocation and conversion tracking.
• Manage website content updates, landing pages, and lead capture forms.
• Monitor market trends, competitor activities, and emerging digital marketing opportunities.
• Optimize marketing budgets and improve campaign effectiveness.
• Create compelling ad copies, creatives, and marketing content to attract potential customers.
• Generate weekly and monthly performance reports with actionable insights.
• Build brand awareness and enhance online presence across multiple digital platforms.
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Required Skills

• Strong experience in Google Ads, Facebook Ads, Instagram Ads, and Meta Ads.
• Expertise in lead generation campaigns, especially in the real estate sector.
• Good knowledge of SEO, SEM, social media marketing, and content marketing.
• Experience with Google Analytics, Google Tag Manager, and Meta Business Manager.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns simultaneously.
• Excellent communication and coordination skills.
• Knowledge of CRM and lead management systems is an added advantage.

Preferred Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.