Digital Marketing Manager

Department: Marketing

Experience: 5+ Years

Employment Type: Full-Time

Digital Marketing Manager | 5+ Years | Bengaluru

Job Overview

We are looking for a hands-on and result-oriented Digital Marketing Manager with 5+ years of experience to drive content, social media, SEO, paid campaigns, audience growth, and brand visibility for a technology-driven platform in the FinTech, investment, and digital-asset ecosystem.

Key Responsibilities

• Develop and execute digital marketing strategies and campaign plans.
• Manage social media channels including LinkedIn, Instagram, X, Facebook, and YouTube.
• Create and manage blogs, social media posts, newsletters, landing pages, and campaign content.
• Plan and optimise Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Drive SEO, organic traffic, website visibility, and keyword growth.
• Research market trends, competitors, audience behaviour, and industry developments.
• Plan product launches, promotional campaigns, and brand-building activities.
• Work with designers, video editors, developers, and content teams.
• Track and analyse marketing performance using Google Analytics, Search Console, Meta Business Suite, and ad platforms.
• Monitor key metrics such as CTR, CPC, CPL, CPA, conversions, engagement, and ROAS.
• Continuously test, optimise, and improve campaigns based on performance.

Required Skills

• 5+ years of professional Digital Marketing experience.
• Strong experience in Social Media & Content Marketing.
• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong copywriting and content creation skills.
• Good knowledge of SEO and website marketing.
• Experience with Google Analytics and Search Console.
• Strong understanding of digital marketing analytics, funnels, targeting, and conversion optimisation.
• Excellent communication and coordination skills.
• Ability to independently plan and execute campaigns.
• Strong analytical and data-driven approach.

Preferred Experience

Experience in any of the following will be an advantage:

FinTech | Financial Services | Investment Platforms | Blockchain | Digital Assets | Trading Platforms | Wealth Management | Financial Education | SaaS / Technology

Ideal Candidate

We are looking for someone who is hands-on, creative, analytical, and execution-focusedsomeone who can research topics, create content, manage social media, run paid campaigns, analyse performance, and continuously improve results.