Digital Marketing Manager

Role Overview

Responsible for planning, executing and managing end-to-end digital marketing activities across Social Media, Content, Influencer Marketing, Performance Marketing, CRM and E-commerce.

Key Responsibilities

Digital Strategy & Planning

* Prepare monthly digital strategy and content calendars.

* Plan store-wise and brand-wise reels, AI content, concept/engagement reels, carousels and stories.

* Plan performance marketing and influencer budgets.

* Plan contests, events and digital activations.

Content Management

* Manage the complete content cycle: Concept Script Shoot Edit Approval Posting.

* Ensure consistent, timely and engaging content across platforms.

Influencer Marketing

* Identify, shortlist and negotiate with influencers.

* Manage briefs, scripts, approvals, revisions and publishing.

* Track influencer campaign performance and ROI.

Performance & Analytics

* Review monthly content, paid media, influencer and store-wise performance.

* Analyse results and provide actionable recommendations for improvement.

CRM & Store Coordination

* Coordinate with CRM for campaigns, reels and coupon requirements.

* Work with Area Managers, Store In-charges, Purchase, Planning, Vendors and Customer Service teams for campaign execution and store-level activities.

E-commerce

* Manage monthly e-commerce content and digital strategy.

* Conduct website audits and coordinate banner updates.

* Plan weekly e-commerce content.

* Review e-commerce performance and coordinate with Operations and Live teams.

* Manage influencer campaigns for e-commerce.

Required Skills

* Digital & Social Media Marketing

* Content Strategy & Storytelling

* Influencer Marketing

* Performance Marketing

* E-commerce Marketing

* Analytics & Reporting

* Project & Stakeholder Management

* Strong communication and execution skills

Key KPIs

* Social media reach, engagement and growth

* Content performance

* Influencer ROI

* Performance marketing efficiency / ROAS

* Store-wise campaign performance

* E-commerce traffic and conversions

* Timely campaign and content executionRole & responsibilities