Digital Marketing Manager

Must-Have Experience

• Minimum 5+ years of experience in Digital Marketing
• Prior experience in Events, Media & Entertainment Industry, Media Agencies, Media Buying Companies, or GEC TV Channels
• Direct experience curating digital branding and marketing ideas from idea curation to implementation to measuring output
• Experience running digital campaigns for an event, TV show, or multiple brands
• Hands-on experience in content creation strategy creating content with vendors/team and deploying across digital platforms
• Strong working experience across LinkedIn, Instagram, Facebook, YouTube, etc.
• Experience in digital marketing for large-format events, IPs, and TV shows

Roles & Responsibilities

• Own digital strategy and execution for concept to output
• Plan and run digital campaigns across LinkedIn, Instagram, Facebook, YouTube, and other platforms
• Lead content creation strategy — working with vendors/internal team to develop and deploy content
• Track and measure digital campaign performance against goals
• Coordinate with Branding & Marketing, Sponsorship, and Production teams for integrated digital rollout
• Manage digital vendors, agencies, and content partners
• Build platform-specific content calendars and posting strategies
• Drive audience growth, engagement, and digital visibility for the show and its IPs

Expected KPIs

• Growth in followers/subscribers across platforms (LinkedIn, Instagram, FB, YouTube)
• Engagement rate (likes, comments, shares, views) per platform
• Content output vs. content calendar adherence
• Campaign reach and impressions vs. targets
• Video/content views and watch-time (YouTube, Reels, etc.)
• Digital vendor delivery consistency and quality
• Conversion metrics (sign-ups, applications, ticket sales, etc. where applicable)