Digital Marketing Manager

Digital Marketing Manager

Experience: 8–12 Years

Location: Ahmedabad / Remote

What You'll Own

SEO & Organic Growth

• Own and scale DynaTech's organic growth strategy across key markets and solution areas.

• Drive Technical SEO, On-Page SEO, Off-Page SEO and International SEO initiatives.

• Lead keyword research, competitor analysis, SEO audits and content opportunity mapping.

• Improve organic visibility, rankings, qualified traffic and lead generation.

• Use tools such as Google Search Console, GA4, SEMrush, Ahrefs and similar platforms to identify opportunities and measure impact.

• Explore emerging opportunities around AI Search, Generative Search and LLM visibility.

Website & Digital Experience

• Own the performance and continuous evolution of the DynaTech website.

• Work with internal teams and developers to improve website structure, content, UX, navigation, CTAs and landing pages.

• Identify opportunities to make the website more engaging, intuitive and conversion-focused.

• Drive website improvements based on user behavior, analytics and business priorities.

• Ensure website content and experiences are optimized for both search engines and users.

CRO & Growth Optimization

• Build and manage a Conversion Rate Optimization (CRO) roadmap.

• Analyze user journeys, funnels and visitor behavior to identify conversion opportunities.

• Drive A/B testing, landing page optimization, CTA optimization, form optimization and user journey improvements.

• Turn insights into experiments and experiments into measurable improvements.

ABM & Demand Generation

• Develop and execute Account-Based Marketing (ABM) programs for high-value target accounts.

• Partner with Sales and Business Development to identify target industries, accounts, personas and opportunities.

• Create digital journeys and campaigns tailored to specific accounts, industries and solutions.

• Drive demand generation through a combination of SEO, content, paid campaigns, email, ABM and other digital channels.

• Track engagement, lead quality and contribution to the sales pipeline.

Digital Campaigns & Lead Generation

• Plan, launch and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email and other relevant channels.

• Collaborate with content and creative teams to build high-performing campaigns and landing pages.

• Monitor campaign performance and continuously optimize targeting, messaging, budgets and conversion paths.

• Focus on generating quality business opportunities, not just traffic and impressions.

Analytics, Insights & Performance

• Establish meaningful digital marketing KPIs and performance benchmarks.

• Analyze website, SEO, campaign and CRM data to uncover growth opportunities.

• Build and present performance dashboards and reports covering traffic, conversions, leads, MQLs, engagement, ROI and pipeline contribution.

• Use data to make informed decisions and continuously improve digital performance.

Team Leadership

• Lead, mentor and develop the digital marketing team across SEO, website, campaigns, content and analytics.

• Set goals, priorities and KPIs while creating a culture of ownership and continuous improvement.

• Review strategies and deliverables to ensure quality, consistency and business impact.

• Collaborate with external agencies, partners and specialists when required.

• Bring together people, technology, creativity and data to deliver measurable outcomes.

What Will Make You a Great Fit

• 8–12 years of experience in Digital Marketing, preferably within B2B technology, IT Services, SaaS, ERP, CRM or Digital Transformation organizations.

• Strong experience across SEO, Website Management, CRO and B2B Demand Generation.

• Hands-on understanding of ABM and account-based digital marketing.

• Experience leading and mentoring a digital marketing team.

• Strong understanding of Technical SEO, Content SEO, website architecture and conversion optimization.

• Experience with GA4, Google Search Console, SEMrush/Ahrefs and other digital analytics platforms.

• Experience working with WordPress, Webflow or similar CMS platforms.

• Good understanding of Google Ads, LinkedIn Ads, email marketing and marketing automation.

• Strong analytical and problem-solving mindset with the ability to turn data into action.

• Excellent communication and stakeholder management skills.

• Strong understanding of B2B buyer journeys and digital lead generation.

It Would Be a Plus If You Have

• Experience in Microsoft Dynamics 365, ERP, CRM, SaaS or enterprise technology marketing.

• Experience working with international markets and enterprise audiences.

• Experience with marketing automation and CRM platforms such as HubSpot, Salesforce, Dynamics 365 or similar.

• Experience building digital strategies around AI Search / Generative Search / LLMs.

• Experience managing external digital marketing agencies or specialist partners.