Digital Marketing Manager

Board360 Global Learning Academy, Gurugram

Board360 is an edtech platform offering US CPA, CMA, EA, US Tax, and related professional certification programs, built around a practitioner led teaching model. We are looking for a Digital Marketing Manager to own SEO, technical coordination with our developer team, and our link building outreach program.

About the Role

This is a hands-on role for someone who can independently run SEO, while also taking ownership of link building outreach, a program central to how Board360 builds search visibility and domain authority. You will also be the primary point of coordination between marketing and our tech team, making sure marketing dependent technical work actually gets shipped.

What You Will Do

SEO

• Own SEO strategy and execution, including content planning, on page optimization, and technical SEO coordination
• Track search performance and translate data into clear, actionable content and optimization decisions

Cross Functional Tech Coordination

• Track and follow up on all marketing dependent technical work with the developer, tracking implementation, landing pages, structured data, site performance fixes
• Verify that reported fixes are genuinely resolved, not just marked complete
• Escalate blockers and timeline risks clearly and early

Outreach, Primary KRA

• Run link building outreach to relevant publications, directories, and partner sites to build backlinks and domain authority
• Own outreach outcomes end to end, from first contact through to a published link
• Research and prioritize the right targets, personalize outreach, and follow through patiently over multiple touchpoints

Vendor Management

• Manage external vendor relationships, including merchandise and print vendors, from briefing through delivery and quality check

Creative and Content

• Write clean, on brand copy for landing pages, blog content, and outreach messaging
• Provide informed creative input on content and campaign assets

What We Are Looking For

• 3 to 6 years of experience in digital marketing, with hands on ownership of SEO, not just oversight of agencies
• Demonstrated experience in cold outreach, ideally in digital PR or link building specifically
• Comfort working directly with developers on technical SEO, site fixes, and structured data implementation
• Strong written communication and the judgment to write or edit content independently
• Independent, low supervision working style, this role requires someone who follows through without being chased