Digital Marketing Manager

Role & responsibilities

• Develop and execute end-to-end digital and strategic marketing strategies aligned with business goals.
• Conduct market research, competitor analysis, customer analysis, and industry research to identify growth opportunities.
• Create annual, quarterly, and monthly marketing plans and growth strategies.
• Develop and execute Go-To-Market (GTM) strategies for products and services.
• Plan and execute product launches, including positioning, messaging, campaigns, channels, and lead-generation strategies.
• Define target audiences, customer segments, value propositions, and marketing positioning.
• Manage and optimize SEO, AIO, AEO, PPC, SMO, Content Marketing, and Digital Campaigns.
• Develop lead-generation, demand-generation, customer acquisition, and marketing automation strategies.
• Manage PPC campaigns across Google, Meta, LinkedIn, and other relevant platforms.
• Track marketing performance, campaign ROI, leads, conversions, traffic, rankings, and revenue contribution.
• Use tools such as GA4, Google Search Console, SEMrush, Ahrefs, and other marketing platforms for performance analysis.
• Work closely with Sales, Product, Business Development, Design, Content, and Technology teams to execute marketing initiatives.
• Lead, mentor, and manage the Digital Marketing team and drive performance against defined KPIs.

Preferred candidate profile

• 6+ years of experience in Digital Marketing, Strategic Marketing, Growth Marketing, or Product Marketing.
• Strong experience in Marketing Strategy, Strategic Planning, Market Analysis, and Marketing Planning.
• Proven experience in GTM Strategy and Product Launch Planning.
• Strong hands-on expertise in SEO, AIO, AEO, PPC, SMO, and Marketing Automation.
• Experience with B2B, SaaS, IT Services, AI, Blockchain, or Web3 projects/products.
• Strong understanding of Lead Generation, Demand Generation, B2B Marketing, and Customer Acquisition.
• Strong analytical, strategic, communication, and leadership skills.
• Data-driven and result-oriented approach with a focus on traffic, leads, conversions, growth, and ROI.