Digital Marketing Manager

About the Role

We are looking for an experienced and all-round Digital Marketing Manager who can independently plan, execute, manage and optimize digital marketing campaigns across multiple channels.

The ideal candidate should have strong hands-on experience in Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram), SEO, Social Media Marketing, Lead Generation, Google Analytics, Google Tag Manager, remarketing and overall performance marketing.

This is a hands-on role for someone who understands not just how to run campaigns, but how to generate quality leads, improve conversions and achieve measurable ROI.

Key Responsibilities

• Plan, execute and manage complete digital marketing strategies.
• Create, manage and optimize Google Ads campaigns including Search, Display, Performance Max, Remarketing and YouTube campaigns.
• Manage YouTube Ads / Video Advertising campaigns and audience targeting.
• Plan and execute Meta Ads campaigns across Facebook and Instagram.
• Manage lead generation, conversion and remarketing campaigns.
• Develop and optimize campaign funnels from ad landing page lead conversion.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
• Conduct keyword research, competitor analysis and audience research.
• Manage SEO activities, including on-page, off-page and basic technical SEO.
• Manage social media marketing across Instagram, Facebook, YouTube and other relevant platforms.
• Develop content and campaign ideas for posts, reels, videos, ads and promotional campaigns.
• Set up and monitor conversion tracking, pixels, events and UTM parameters.
• Use Google Analytics 4 (GA4), Google Tag Manager and Search Console for performance tracking and analysis.
• Prepare weekly and monthly marketing performance reports.
• Identify underperforming campaigns and continuously optimize budgets, audiences, creatives and targeting.
• Coordinate with graphic designers, video editors, content writers and sales teams.
• Track competitors, market trends, new advertising features and digital marketing opportunities.
• Manage the complete digital marketing funnel and suggest new strategies for business growth.
• Take ownership of digital marketing performance and lead generation targets.

Must-Have Skills

• Google Ads Advanced
• Google Search Ads
• Google Display Ads
• Google Performance Max
• YouTube Ads
• Meta Ads / Facebook Ads / Instagram Ads
• Lead Generation Campaigns
• Remarketing / Retargeting
• Conversion Tracking
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• SEO
• SEM / PPC / Performance Marketing
• Social Media Marketing
• Content Marketing
• Keyword Research
• Competitor Analysis
• Landing Page Optimization
• Marketing Funnel
• CPL / CPA / CTR / CPC / CPM / ROAS Analysis
• Campaign Reporting & Analytics
• A/B Testing
• Audience Targeting & Segmentation
• Budget Management
• Lead Quality Analysis

Candidate Profile

• Minimum 2+ years of hands-on experience in Digital Marketing / Performance Marketing.
• Should have independently managed Google Ads and Meta Ads campaigns.
• Strong practical knowledge of YouTube Ads is required.
• Should understand the complete digital marketing ecosystem and multiple marketing channels.
• Must be analytical and comfortable working with campaign data and performance reports.
• Should be able to identify problems in campaigns and take corrective action independently.
• Good communication and coordination skills.
• Should be proactive, result-oriented and willing to take ownership.
• Candidates who have experience in lead generation and ROI-focused marketing will be preferred.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication or any relevant field.
• Google Ads / Google Analytics certifications are an advantage.
• Experience with Canva, basic creative tools or video/content coordination will be an added advantage.
• Experience with CRM, marketing automation or email marketing is a plus.