Digital Marketing Manager

Location: Janakpuri, New Delhi | On-site | 100% Work from Office

Experience: 10–15 Years

Reporting To: Director / Management

Working Days and Time: Mon to Sat / 9:30am to 6:30pm

Salary Up to: 2 Lac to 2.50 Lac Per month

Key Responsibilities

• Develop and execute the company's digital marketing strategy aligned with business goals.

• Drive B2B & B2C lead generation for IT training and exam voucher sales.

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid campaigns to maximize ROAS.

• Lead SEO, content marketing, social media, email marketing, and website growth initiatives.

• Improve website conversions through landing-page optimization and A/B testing.

• Build marketing automation and CRM-driven lead nurturing campaigns.

• Track and analyze performance using GA4, GTM, Search Console and other analytics tools.

• Manage marketing budgets, agencies, and vendors with a strong focus on measurable ROI.

• Lead, mentor, and develop a high-performing marketing team.

• Work closely with Sales and Operations to improve lead quality and conversion.

What We're Looking For

• 10–15 years of Digital Marketing experience, including at least 3 years in a leadership role.

• Experience in EdTech, IT Training, SaaS, ERP, or Technology is preferred.

• Strong hands-on expertise in Google Ads, Meta Ads, SEO, CRO, and marketing analytics.

• Proficiency in GA4, GTM, Search Console, SEMrush, Ahrefs, and CRM platforms.

• Knowledge of AI-powered marketing tools and automation is an advantage.

• Strong leadership, analytical, communication, and stakeholder-management skills.

Contact: [phone removed]

Email: [HIDDEN TEXT]