Digital Marketing Manager

Key Responsibilities

1. Lead Generation

• Develop and implement effective digital strategies for generating quality leads.
• Generate leads through Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, WhatsApp and other digital platforms.
• Monitor lead quality, conversion rates and cost per lead.
• Coordinate with the Sales Team for proper follow-up and conversion of leads.
• Maintain and analyze lead-generation reports.

2. Social Media Management

• Manage and regularly update company social media handles including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
• Create and maintain a monthly social media content calendar.
• Develop engaging content, posts, reels, videos, stories and promotional creatives.
• Increase followers, engagement, reach and brand visibility.
• Monitor comments, messages and customer interactions on social media.

3. Digital Campaign Management

• Plan, launch and manage paid advertising campaigns on Google, Facebook, Instagram and other platforms.
• Set campaign objectives, target audiences, budgets and KPIs.
• Regularly monitor campaign performance and optimize campaigns for better results.
• Conduct A/B testing of advertisements, creatives, audiences and landing pages.
• Prepare campaign performance reports for management.

4. Website & SEO

• Manage and update company website content.
• Implement basic SEO strategies to improve organic traffic and search engine rankings.
• Conduct keyword research and monitor website traffic and performance.
• Coordinate with website developers/designers whenever required.

5. Content & Brand Promotion

• Develop digital marketing content for products, offers, launches and company activities.
• Coordinate with graphic designers, video editors and other team members for marketing creatives.
• Ensure all digital communication follows the company's branding guidelines.
• Promote company products and brand across appropriate digital channels.

6. Analytics & Reporting

• Track and analyze performance using tools such as Google Analytics, Google Ads Manager, Meta Business Suite and other marketing tools.
• Prepare weekly and monthly digital marketing reports.
• Analyze ROI, CPL, CTR, conversion rates, engagement and campaign performance.
• Identify opportunities to improve digital marketing results.