Key Responsibilities
1. Paid Advertising
Assist in planning, launching, and managing Meta Ads and Google Ads campaigns.
Monitor campaign performance including CPL, CTR, CPM, CPC, conversion rate, and
ROAS.
Identify underperforming campaigns, creatives, audiences, and landing pages.
Coordinate with the creative and marketing team to test new ad angles, copies, and
creatives.
Maintain daily/weekly campaign performance reports.
2. Lead Generation & Funnels
Manage and monitor lead-generation campaigns and marketing funnels.
Track leads from ad landing page WhatsApp/call conversion.
Identify drop-offs and suggest improvements.
Coordinate with the sales team to ensure leads are properly tracked and followed up.
Maintain accurate lead and campaign data.
3. Content & Social Media
Assist in planning and publishing content across social media platforms. Research content ideas, trends, hooks, competitors, and industry developments.
Coordinate with designers/video editors for creatives, reels, posts, ads, and promotional
content.
Help repurpose existing content into multiple formats.
4. Marketing Analytics
Track and analyze campaign and funnel performance.
Prepare daily/weekly/monthly marketing reports.
Identify patterns and provide actionable insights.
Maintain dashboards and spreadsheets for marketing KPIs.
Use data to recommend where budget, effort, and resources should be increased or
reduced.
5. Marketing Execution
Execute marketing campaigns for book launches, author programs, publishing offers,
events, webinars, and other initiatives.
Coordinate with internal teams for campaign launches and deadlines.
Assist in email, WhatsApp, remarketing, and other digital campaigns.
Ensure campaigns and marketing assets are launched accurately and on time.
6. Research & Optimization
Research competitors and successful campaigns in the publishing, personal branding,
education, and creator economy space.
Study successful advertisements, landing pages, offers, and messaging.
Continuously test new marketing ideas and growth opportunities.
Stay updated with changes in Meta Ads, Google Ads, AI tools, and digital marketing
trends.
KPIs for the Role
Your performance will primarily be measured by:
Qualified leads generated
Cost per lead
Lead-to-sale conversion rate
Campaign ROI / ROAS
Landing page conversion rate
CTR and CPC
Speed and accuracy of campaign execution
Number of successful marketing experiments
Quality and accuracy of reportingWho We Are Looking For
You should be:
Data-driven — comfortable looking at numbers and making decisions from them.
Execution-oriented — able to take a task and get it completed without constant
supervision.
Curious — constantly looking for better ads, hooks, offers, and marketing strategies.
Detail-oriented — small tracking or campaign errors should not slip through.
Fast learner — digital marketing changes rapidly, and you should enjoy learning new
tools.
Good communicator — able to coordinate effectively with creative, sales, and
marketing teams.
Problem solver — when a campaign doesn’t work, you should think about why and
what to test next.
Preferred Skills
Knowledge of any of the following is a plus:
Meta Ads Manager
Google Ads
Google Analytics
Google Sheets / Excel
Canva
WordPress / Landing Pages
WhatsApp Marketing
CRM tools
Basic copywriting
Marketing automation
AI tools such as ChatGPT / Claude
Experience & Education
Bachelor’s degree in Marketing, Business, Communications, or a related field is
preferred but not mandatory.
Freshers with strong digital marketing knowledge and practical experience are welcome.
Internship, freelance, or personal experience running digital campaigns is a plus.Ideal Candidate
We are not looking for someone who only knows how to post on Instagram.
We are looking for someone who wants to understand:
Traffic Leads Sales Revenue
If you enjoy analyzing numbers, testing ideas, improving campaigns, and seeing your work
directly impact business growth, this role is for you.Sourced from naukri
